#283: Next Best Action Approaches for Marketing with Shoel Perelman, Pega
The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
The Agile Brand
4.9 • 113 Ratings
🗓️ 30 September 2022
⏱️ 23 minutes
🧾️ Download transcript
Summary
Today we’re going to talk about the power of always-on omnichannel marketing and how AI and next best action approaches can work together to create a better customer experience.
To help me discuss this topic, I’d like to welcome Shoel Perelman, VP Product, 1:1 Customer Engagement, Decisioning and AI, Pega.
RESOURCES
Learn more about Basecamp, including a free trial here: https://www.basecamp.com/agile
The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast
Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com
Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/
For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com
The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow
Hosted on Acast. See acast.com/privacy for more information.
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Spark your creativity with the Sims. |
| 0:04.0 | Sometimes you might feel like you're not creative |
| 0:07.0 | and you have to go and search of your creative spark again. |
| 0:10.0 | Maybe this is catching up with creative friends, |
| 0:13.0 | experimenting with a new look or trying out a new recipe |
| 0:16.0 | and thanks to the Sims, inspiration is just one game |
| 0:19.0 | and one spark away. |
| 0:21.0 | Ready to spark something? |
| 0:23.0 | Download the Sims 4 and play for free. |
| 0:26.0 | Welcome to season 4 of the Agile Brand with Greg Kielstrom, |
| 0:30.0 | where we discuss business agility through customer experience, |
| 0:33.0 | employee experience, and digital transformation. |
| 0:36.0 | I'm your host, Greg Kielstrom. |
| 0:38.0 | The Agile World podcast is brought to you by TechSystems, |
| 0:41.0 | an industry leader in full stack technology services, |
| 0:44.0 | talent services, and real world application. |
| 0:46.0 | For more information, go to techsystems.com. |
| 0:49.0 | To read more about the topics discussed on this show, |
| 0:52.0 | you can go to my website at www.agileworld.com |
| 0:55.0 | and read my latest articles or get a copy of my latest book, |
| 1:00.0 | Meaningful Measurement of the Customer Experience, |
| 1:03.0 | now available on Amazon and other retailers. |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from The Agile Brand, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of The Agile Brand and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2026.