#285: CX Innovation Without Boundaries, with Justin Anovick, Optimizely
The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
The Agile Brand
4.9 • 113 Ratings
🗓️ 7 October 2022
⏱️ 20 minutes
🧾️ Download transcript
Summary
Today’s customer is on multiple devices and channels and wants a seamless experience as they interact with brands whenever, wherever, and however they want. This can provide challenges for even the most customer-centric brands, which require solutions that allow the planning, creation, delivery, management, and testing of campaigns and content across multiple channels that deliver a great customer experience.
Today we’re going to talk about Customer Experience without boundaries. I am here at Optimizely’s Opticon 2022 Conference in San Diego, and would like to welcome Justin Anovick, Chief Product Officer at Optimizely, a leading digital experience platform used by top brands that want to manage and deliver better digital experiences for their customers.
RESOURCES:
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Transcript
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| 0:00.0 | Welcome to season 4 of the Agile Brand with Greg Kielstrom, where we discuss business |
| 0:05.6 | agility through customer experience, employee experience, and digital transformation. |
| 0:10.4 | I'm your host, Greg Kielstrom. |
| 0:12.6 | The Agile World podcast is brought to you by TechSystems, an industry leader in full stack |
| 0:17.0 | technology services, talent services, and real world application. |
| 0:21.2 | For more information, go to techsystems.com. |
| 0:24.1 | To read more about the topics discussed on this show, you can go to my website at GregKielstrom.com |
| 0:29.5 | and read my latest articles or get a copy of my latest book, Meaningful Measurement of |
| 0:34.0 | the Customer Experience, now available on Amazon and other retailers. |
| 0:40.1 | My name is Greg Kielstrom and I'm the host of the Agile Brand podcast. |
| 0:43.4 | Today's customer is on multiple devices and channels and wants a seamless experience |
| 0:47.2 | as they interact with brands whenever, wherever, and however they want. |
| 0:51.2 | This can provide challenges for even the most customer-centric brands, which require solutions |
| 0:56.2 | that allow the planning, creation, delivery, management, and testing of campaigns and content |
| 1:01.4 | across multiple channels that deliver a great customer experience. |
| 1:04.9 | Today, we're going to talk about customer experience without boundaries. |
| 1:08.2 | I'm here at Optimizely's Opticon 2022 conference in San Diego and would like to welcome |
| 1:13.6 | Justin Anavik, Chief Product Officer at Optimizely, a leading digital experience platform used |
| 1:19.0 | by top brands that want to manage and deliver better digital experiences for their customers. |
| 1:23.6 | Justin, welcome to the show. |
| 1:25.0 | Great, thanks for having me. |
| 1:26.0 | Yeah, it's great to be here in person. |
... |
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