283. How to Build a Successful Online Coaching Business With Little to No Following
The Fitness Business Podcast with Erin Dimond and Jordan Dugger
Erin Dimond and Jordan Dugger
4.9 • 670 Ratings
🗓️ 22 November 2021
⏱️ 33 minutes
🧾️ Download transcript
Summary
Think you can't build a profitable coaching business with a small following? Waiting to be more of an "influencer" when you get more followers? We've covered this topic a few times because we know this obstacle holds so many coaches back and its actually a fallacy. We'll talk about our Tokyo analogy, the 4 types of audience/influencer categories, and how you can build a massively profitable coaching company with a small following using a few key tactics in your marketing.
Topics include:
- Shoutout to Travis
- What is an Influencer?
- Does Size Matter?
- Tokyo Analogy
- Showing Character in Content
- Affinity
- Action
- Bringing it All Together
- Live Event
----------------
Learn More About Impact Fitness Coaching Academy,
To Learn More About I.F.C.A - And How We've Helped More Than 725 Fitness Coaches, Experts, and Influencers Grow a 5-35k Per Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following
Click Here→ VISIT THE IFCA PAGE
----------------
Want 30+ Hours Of Course Content You Can Use To Either Start, or Scale Your Online Coaching Biz Today? - FOR FREE
The Free Mini-Course Includes: [$4,995.00 Value]
How We Generate 300k/ Mo From a Free FB Group
Our Instagram Secrets Masterclass - How To Use IG To Generate 10-30 New Clients Every Month + Grow an Engaged Loyal Following.
What systems, apps, and processes we use in our own business and in the 700+ IFCA client businesses we've helped to structure and streamline.
Our Top 10 Organic Fitness Posts That Have Generated More Than 45,675 Likes, 2,560 Comments, and 1,876 New High-Paying Fitness Clients in our Own 7-Figure Online Fitness Business.
Our Done-For-You Content Calendar 100+ Posting Ideas Guaranteed To Bring You Pre-Sold Leads, Grow Your Following + Create REAL Authority and Connection Online.
How To Craft An Offer That Sells Itself - 5 Keys To an Irresistible "Switch Offer"
Our Objection Handling Masterclass - How To Eliminate "I can't afford it" + "I need to talk to my spouse"
To Access, Join Our Fitness Business Secrets™ Private FB Group:
To Join For Free Click → JOIN THE FIT-BIZ SECRETS FB GROUP
----------------
Join Us at the Next Fit Biz Conference to learn from the Top Fitness Entrepreneurs & Coaches How To Start, Grow, and Scale a Wildly Profitable Fitness Coaching Business!
Early-Bird Pricing Now Available!
To Learn More About The Next Live Fit-Biz Conference Event → CLICK HERE
----------------
GIVEAWAY! Leave a rating + review on ITunes, and Have a Chance To Win a $200 Amazon Gift Card + Special Prizes!
Winners Announced Monthly on The Episode.
Simply leave a review, and send a screenshot to the Fit Biz Podcast Instagram Page!
Transcript
Click on a timestamp to play from that location
| 0:00.0 | or I've heard this before. It's called the Tokyo example. So if you go to Tokyo, Japan, |
| 0:04.6 | if you go to Tokyo, you'll see that there are all sorts of really, really strange shops. |
| 0:10.1 | There will be a shop that's like only 1970s vinyl. Then there will be another like 1980s whiskey, |
| 0:16.4 | like really little niche tiny shops. And it doesn't make any sense right because if you had a |
| 0:21.2 | shop like that in Des Moines I a Des Moines Idaho or Iowa and a suburb you know there's no way |
| 0:28.0 | that anybody would that business would survive it's like you like to open up a business in |
| 0:32.1 | Des Moines you need to try to hit the market as many people as you can because there's not |
| 0:35.4 | a lot of people so the point is in Tokyo there are 30 to 40 million people within a train ride of a city. Then your market is over 40 million. |
| 0:43.3 | And within that 40 million, there are 100% going to be a couple of thousands of people who love |
| 0:48.6 | 1970s music and who love 1980s music. Guys, the internet is Tokyo. |
| 0:57.6 | What's up squad? Welcome, welcome, welcome. Those of you guys who are watching on Facebook, we did not have this plan, but Aaron and I decided that we were |
| 1:02.8 | going to stream this to the group just to give you guys some extra value and to look at, look at my |
| 1:07.4 | beautiful face. I think that's another big reason. Makes sense. Yeah. So we're going to jump in |
| 1:13.6 | here. Welcome guys. Welcome to the FitBiz podcast. Welcome back. Aaron and Jordan here. How you doing, |
| 1:18.5 | babe? I'm doing A-OK. I'm excited to dive in on this topic. It's one. We have a lot of |
| 1:24.0 | just evidence and experience around and a lot of passion around. Yeah. So we're going to talk |
| 1:29.1 | all around like does size matter? First off, does does size matter? Stop. Don't make me go there. |
| 1:35.9 | Okay. Do you really want to be? No, I'd rather not. I always make a funny joke. It's like, |
| 1:41.4 | I might have a needle dick, but I have an ass like a sewing machine. You've never made that joke. Well, I just did. We're going to talk about how to build a, |
| 1:49.2 | or how a size of your following actually impacts the business. Where's the, where's it relevant? |
| 1:54.5 | We're going to give you some brass tacks, some actual actionable advice, actual actionable, |
| 1:58.5 | some actual advice and steps that you can use to create better, |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from Erin Dimond and Jordan Dugger, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Erin Dimond and Jordan Dugger and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2026.