Imagine you're at a cookout, right? And there's this girl or guy there from high school that you haven't seen in a couple of years, but you care deeply about them. You guys are, you guys are like best friends. So when you see her, you notice right away that she's gained a substantial amount of weight. And as you meet and you start catching up and you learn a few things. You learn that she's number one pre-diabetic. She has high blood pressure. She's lost all of her confidence. And she's very self-conscious and she just is not in a great place in her life.

And while she tells you that she's getting ready to start keto or just some kind of like

fad diet for the third time to try to lose weight. And she tells you about how she got here because

she continues to jump on these diets and then she ends up falling off

and she ends up gaining more weight than she ever set out to lose to begin with and now she's she's

found herself in this position where her her set point is way over and she just cannot seem to

lose weight and sustain it and in her mind she's like yeah i just need to cut carbs again it worked

once even though it didn't stick and that that'll solve my problem, even though she's

told you about this vicious cycle. She's clearly frustrated and she's on the verge of like totally

giving up. So think about this. How hard would you work to challenge her if that were one of your

close friends you care deeply about? Welcome. Welcome back today to another episode of the FitBiz podcast. I'm your host Jordan. And we are streaming also live in our FitBiz, fitness business secrets Facebook groups. So one of the top free Facebook communities for online fitness coaches. And today we're going to talk all about the top mistakes that most coaches make on sales calls. All right. This can be super value-packed, quick episode.

And we're going to also give you two questions that we have in our selling framework.

It's our seven-step sales script or our roadmap that's responsible for anywhere between

$12 and $15 million in sales across our companies. Our companies have alone have generated around

$5 million in online fitness sales and then between

our IFCA clients. So easily another 10 more. So these are battle tested. This is stuff that works.

It's proven. It's not theory. And we're going to just jump right in. So the first thing we want

to do here is a thought experiment. So think about it like this. Imagine you're at a cookout

because guys, let me let me build some context. Most fitness coaches hate sales and they look at sales as grimy as scammy. And the fact

the matter is the majority of people in this industry have real deep money issues, money mindset

issues that stops so many coaches from not only becoming successful, but ultimately helping

the number of people that they want to help or making a deeper impact. And so I want to share a quick story or a thought experiment to kind of illustrate this.

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