283. $155K Sold in 5 Days: A Data-Packed “Deal Week” Debrief

Cubicle to CEO

Ellen Yin

Entrepreneurship, Business, Marketing

5.0 • 580 Ratings

🗓️ 27 January 2025

⏱️ 63 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Over the most recent Black Friday/Cyber Monday weekend, 7-figure online education founder Gemma Bonham-Carter pulled off one of her most profitable campaigns yet, raking in $155,000 in just five days during her 2024 Deal Week. With a multi-product lineup, Gemma leveraged pricing, novelty, and daily urgency to drive record-breaking results This data-heavy case study gives you the full debrief on all the levers that made this work: list size, promo calendar, page visits, offer selection, conversion rates, the breakdown of purchases, and all the nosy details you could possibly want to know about this launch. Gemma even shares an AI-powered gift for you at the end to help you replicate your own 5 Days of Deals campaign, so stay tuned to grab yours. View the transcript for this episode at: https://otter.ai/u/hPy-FuceLGiZ8yCQ3eiYu_pEAjc?utm_source=copy_url Thank you Gemma for sponsoring this episode! FREE TOOL - Wondering what YOU could sell for a "5 Days of Deals" style campaign? Try out Gemma's free AI Assistant to map out your offers! You'll also receive a copy of her 2024 campaign sales page, so you'll know exactly how to structure your own: gemmabonhamcarter.com/ellen Connect with Gemma: The Course Creator Show: https://gemmabonhamcarter.com/podcast/ https://www.gemmabonhamcarter.com Instagram: @gemma.bonhamcarter Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you. Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Subscribe for new episodes every Monday. Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	You're listening to Kivocalda CEO, episode 283.
0:03.5	Over the most recent Black Friday Cyber Monday weekend, seven-figure online education founder,
0:08.7	Gemma Bonham Carter, pulled off one of her most profitable campaigns yet,
0:13.2	raking in $155,000 in just five days during her 2024 deal week.
0:19.4	With the multi-product lineup, Gemma leveraged pricing,
0:22.4	novelty, and daily urgency to drive record-breaking results. This data-heavy case study gives
0:28.5	you the full debrief on all the levers that made this work. List size, promo calendar,
0:33.9	page visits, offer selection, conversion rates, the breakdown of all the purchases,
0:38.8	and any other nosy details you could possibly want to know about this launch.
0:43.3	Gemma even shares an AI-powered gift for you at the end to help you replicate your own
0:47.4	five days of deals campaign. So stay tuned to grab yours.
0:54.6	Welcome to Cubicle to CEO, the podcast where we ask successful founders and CEOs,
1:00.2	the business questions you can't Google.
1:02.8	I'm your host, Ellen Yin.
1:04.7	Every Monday, go behind the business in a case study style interview with a leading entrepreneur
1:09.2	who shares one specific growth strategy
1:11.7	they've tested in their own business, exactly how they implemented it, and what the results
1:17.3	and revenue were. You'll also hear financially transparent insights from my own journey,
1:22.6	bootstrapping our media company from a $300 freelance project into millions in revenue.
1:36.4	Welcome back to the show.
1:37.8	Today I am joined by my dear friend, Gemma Bonham Carter.
1:40.9	We have a really exciting case study in store for you today all around Gemma's
	...

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