282. 50% List Growth, $9K Revenue, 1 Zero-Spend Scavenger Hunt: The Power of Surprise & Delight

Cubicle to CEO

Ellen Yin

Business, Marketing, Entrepreneurship

5.0 • 580 Ratings

🗓️ 20 January 2025

⏱️ 47 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

I’m a sucker for fresh ideas, and this is the most unique marketing case study we’ve covered on the podcast in ages. In December 2023, Nadine Nethery turned heads with a holiday-themed scavenger hunt on her website aptly named “I’ve Elfed Myself.” The concept? Nine hidden treasures tucked across her site that had her audience clicking, hunting, and completely hooked. In just 24 days, Nadine grew her list by 50%, generated $9K in revenue from 68 buyers, and secured two new clients — all without spending a dime on ads. This innovative marketing campaign also unlocked long-term wins, including word of mouth buzz around the scavenger hunt experience in communities beyond her own, inbound summit and podcast invitations, and a surge in both site sessions and engagement time on her site - hello Google optimization! Let’s break down the data-driven strategies behind Nadine’s festive marketing magic and the ripple effects it continues to create for her brand. View the transcript for this episode at: https://otter.ai/u/qzNnVyqobb4wiIWk1LL8W3FitNc?utm_source=copy_url Thank you to our sponsor! Get the support you need to ignite your business' growth through the Women's Business Development Center! Visit https://wbdc.org to browse all the available programs, services, financial assistance and events they provide. Connect with Nadine: Mastering CX | The Private Customer Experience Podcast: https://link.candocontent.com/cubicle Hidden Gems Mini Training: https://d227cbb2.streaklinks.com/CRKVFTrR0eJGxS1tfAi7KrHN/https%3A%2F%2Fcandocontent.com%2Fhidden-gems IG: @candocontent Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you. Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Subscribe for new episodes every Monday. Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	You're listening to Kupicle to CEO, episode 282. I'm a sucker for fresh ideas, and this is the most unique marketing case study that's come across my desk in ages.
0:10.1	In December 20203, Nadine Netherie turned heads with a holiday themed scavenger hunt on her website, aptly named I've elfed myself.
0:17.7	The concept? Nine hidden treasures tucked across her website that had her
0:22.2	audience clicking, hunting, and completely hooked. In just 24 days, Nadine grew her list by 50%,
0:28.9	generated $9,000 in revenue from 68 buyers and secured two new clients, all without spending a dime
0:36.7	on ads. This innovative marketing campaign
0:39.2	also unlocked long-term wins, including word of mouth buzz around the scavenger hunt experience
0:44.4	in communities outside of her own, inbound summit and podcast invitations, and a surge in both
0:50.9	site sessions and engagement time on her site. Hello, Google optimization.
0:55.6	Let's break down the data-driven strategies behind Nadine's festive marketing magic and the ripple
1:00.4	effects it continues to create for her brand.
1:06.8	Welcome to Cubicle to CEO, the podcast where we ask successful founders and CEOs, the business
1:12.9	questions you can't Google. I'm your host, Ellen Yin. Every Monday, go behind the business in a
1:18.9	case study style interview with a leading entrepreneur who shares one specific growth strategy they've tested
1:24.7	in their own business, exactly how they implemented it, and what
1:28.9	the results and revenue were. You'll also hear financially transparent insights from my own
1:34.4	journey bootstrapping our media company from a $300 freelance project into millions in revenue.
1:50.4	Hey everyone, welcome back to the show.
1:55.8	Today I am joined by Nadine Netherie, who is, we were just joking about this, coming to us from the future.
1:56.8	It's already a Friday morning where she is.
1:59.3	Nadine, welcome to our show.
2:01.9	Thanks so much for having me, Alan. I've been a long-time listener, long-term fan girl. Love everything you do. So I'm super
	...

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