277: Q&A: Launch Secrets Part 2 - How To Show Up On Social Media, Differentiate Your Personal Brand From Your Business Brand And How To Use Affiliates
Powerhouse Women
Lindsey Schwartz
4.9 • 912 Ratings
🗓️ 2 November 2021
⏱️ 27 minutes
🧾️ Download transcript
Summary
Welcome back to another Q&A with the amazing Hannah, COO of Powerhouse Women. We are continuing with last week's topic all about launching! After wrapping our event and selling out of our signature Six Figure School, we want to share all the learnings from our experiences. Contrary to popular belief, you don't need to carve out a huge marketing budget to have a successful launch. We're sharing our top tips to set you up for a successful launch!
If you loved today's episode, please share and tag us on Instagram!
In this episode we talk about:
- How to show up on social media consistently to promote your launch
- How to use your personal brand and your business brand to support each other during your launch
- Affiliate partnerships
- Lindsey's top tips to keep in mind for your launch
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Text us your questions to (602) 536-7829 and you may get a shoutout on a future episode!
Text us the word LAUNCH if you want to be first to know when we release the new Organic Launch Blueprint course!
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|| EPISODE TIMELINE ||
( :50 ) Welcome back to the Powerhouse Women podcast!
( 1:58 ) PART 2 of the last Q&A episode about secrets behind our launch
( 3:56 ) How many times should you post about products you're launching on social media? I feel like I'm constantly posting the same few things and being annoying!
( 9:07 ) I'm struggling with branding and marketing. Should I market the business name itself or myself personally? I'm just not sure where to start as far as platforms, website etc.
( 13:46 ) Would you set up affiliate partnerships from the start so they can hype the product, service, or program with you leading up to launch?
( 19:00 ) What are your top steps to creating a successful launch? Are they the same across all businesses, no matter what type of launch it is?
( 25:00 ) We will be launching a course in the near future about how to have a successful launch, no matter what you are launching! Text the word LAUNCH to (602) 536-7829 to be the first to know about the Organic Launch Blueprint course.
Transcript
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| 0:00.0 | When you have people who say yes to that free thing, you only have a percentage of those who |
| 0:05.9 | actually say yes to your offer. |
| 0:07.7 | But that's okay. |
| 0:08.7 | You're basically taking your wider pool and trying to find out who within that pool of |
| 0:13.6 | people might be interested and ready for what it is that you have to offer. |
| 0:18.9 | Welcome to Powerhouse Women, the podcast for women who know they are ready for more. |
| 0:25.7 | I'm Lindsay Schwartz, your host and the founder of Powerhouse Women, |
| 0:29.3 | and together we'll unlock the confidence and clarity you are looking for to help you get out |
| 0:35.6 | of your own way and into action around your next big idea. |
| 0:48.0 | Hey everyone, welcome back. We are bringing you another Q&A episode today. And I have my lovely co-host, Hannah. How are you doing? |
| 0:57.3 | I am doing great. I'm excited. Well, I know we're both like extra excited because we, if you heard |
| 1:03.5 | the episode where we talked about our team culture and our team structure, you know that we work |
| 1:09.2 | remotely, meaning we do not live in the same city, but we get to spend |
| 1:12.5 | like the next two weeks together. This will be like a true test of our relationship. I feel like we're |
| 1:18.4 | going to pass with flying colors. And you know, you guys, if you never hear from us again, |
| 1:23.3 | it means that it didn't work out. No, I'm just kidding. I actually am so, so excited because we don't |
| 1:28.1 | get to hang out that much. We have some fun stuff coming up the next two weeks. I know. I'm so |
| 1:33.0 | excited. I'm like, does Elliot know I'm moving in for two weeks? You know, I have this habit of just |
| 1:38.9 | being like, oh, by the way, like this person's, I moved my sister in with us for like five months and, |
| 1:44.4 | you know, didn't really tell him until after I had already confirmed it with her. And he's just |
| 1:49.3 | so go with the flow. So I think he'll just roll with it. Good, because I'm coming either way. |
| 1:55.1 | So like it or not. Well, we are really excited to do part two of the last Q&A episode we did a few episodes ago talking all about secrets behind our launch. And not just our most recent launch, which was hugely successful. It was more than a six figure launch. And I say that to remind you guys that you absolutely do not have to have a big |
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