#277 - Jordan Smith Builds
Modern Craftsman
Modern Craftsman
4.8 • 1.2K Ratings
🗓️ 4 September 2023
⏱️ 93 minutes
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Summary
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Jordan joins the show again after five years for a one-on-one discussion with Tyler. Jordan details his experience leaving MT Copeland and going back to his own building business. He shares with Tyler and our audience advice on content partnerships based on his experiences. They also address the challenges of making educational content profitable for builders and the ways they can improve their content strategies. Tune in for more building knowledge and friendly banter!
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Transcript
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| 0:00.0 | What's up everyone? Welcome to Modern Craftsman Monday. Pretty sure these I'm so |
| 0:09.8 | used to doing this on the mid weeks now and then we switch things up and then Nick and I |
| 0:16.3 | record sometimes I don't know what day this comes out but I'm pretty sure that |
| 0:19.6 | it's Monday. Today it is just me. I sat down with Jordan Smith of Smith House Co. So Jordan |
| 0:30.7 | I've known for a handful of years we first met when he was working for Matt Reisinger, |
| 0:36.7 | which was his first job in the residential building area. |
| 0:43.0 | residential building market sector, probably better than area. |
| 0:50.0 | He was, he comes from an engineering and a manufacturing background and he wanted to start his own business and figured that would be, that would require a little bit too much capital to self-fund so he decided that he wanted to go off on his own. |
| 1:07.0 | Reisinger stepped in, hired him, and then he eventually did end up leaving and going off on his own. |
| 1:14.0 | I've known Jordan for a handful of years. |
| 1:16.9 | He's very involved with the residential building, |
| 1:20.1 | building science, content creation, YouTube, just a really good personality, |
| 1:28.0 | super knowledgeable, him and his wife, Veronica, have a design build company. |
| 1:34.4 | We talk about a new business venture |
| 1:36.6 | that he's looking to get into within the residential building |
| 1:39.9 | market. |
| 1:40.9 | If you guys don't know Jordan, you should know Jordan. You can check out, again, his |
| 1:46.2 | company is Smith House Co. And I think his personal, I want to say personal, it's probably not |
| 1:52.4 | as personal, but want to say personal, it's probably not as personal, but his business, |
| 1:56.6 | business personal, sounds weird, sounds like a mullet. |
| 2:01.4 | His account for himself with the business side of things is Jordan Smith |
| 2:08.4 | builds. I worked with him at M.T. Copeland. I've known him a while, but he's a really good guy, a really |
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