#277: How internal change agents drive successful digital transformation, with Adam Chen CMO of The Amenity Collective
The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
The Agile Brand
4.9 • 113 Ratings
🗓️ 9 September 2022
⏱️ 26 minutes
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Summary
Today we’re going to talk about the role of change agents in digital transformation. To help me discuss this topic, I’d like to welcome Adam Chen, Chief Marketing Officer at Amenity Collective.
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Transcript
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| 0:00.0 | Welcome to season four of the Agile Brand with Greg Kielstrom, where we discuss business |
| 0:05.6 | agility through customer experience, employee experience, and digital transformation. |
| 0:10.4 | I'm your host, Greg Kielstrom. |
| 0:12.6 | The Agile World podcast is brought to you by TechSystems, an industry leader in full stack |
| 0:17.0 | technology services, talent services, and real world application. |
| 0:21.2 | For more information, go to techsystems.com. |
| 0:24.1 | To read more about the topics discussed on this show, you can go to my website at GregKielstrom.com |
| 0:29.5 | and read my latest articles or get a copy of my latest book, Meaningful Measurement of |
| 0:34.0 | the Customer Experience, now available on Amazon and other retailers. |
| 0:42.1 | My name is Greg Kielstrom, and I'm the host of the Agile Brand podcast. |
| 0:45.4 | Today, we're going to talk about the role of change agents in digital transformation. |
| 0:50.0 | Tell me, discuss this topic. |
| 0:51.0 | I'd like to welcome Adam Chen, Chief Marketing Officer at Menendique Collective. |
| 0:55.4 | Adam, welcome to the show. |
| 0:57.0 | Thanks for having me, Greg. |
| 0:58.0 | Really excited to speak with you this evening. |
| 1:00.2 | Yeah, looking forward to it. |
| 1:01.7 | Definitely an important topic, and one that I know is top of mind to both of us as well |
| 1:07.2 | as many others, so looking forward to diving in here. |
| 1:10.9 | Why don't we start by giving a little background on yourself as well as your role at a Menendique |
| 1:16.0 | Collective? |
| 1:17.0 | Sure. |
... |
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