#278: Executive Leadership Branding with Bonnie Habyan, X-Caliber Capital
The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
The Agile Brand
4.9 • 113 Ratings
🗓️ 13 September 2022
⏱️ 19 minutes
🧾️ Download transcript
Summary
Today we’re going to talk about the importance of executive leadership in branding and marketing of successful companies. To help me discuss this topic, I’d like to welcome Bonnie Habyan, CMO at X-Caliber Capital, and author of The World According to Bess which was just released.
RESOURCES
The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast
Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com
Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/
For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com
The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow
Hosted on Acast. See acast.com/privacy for more information.
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Welcome to season four of the Agile Brand with Greg Kielstrom, where we discuss business |
| 0:05.6 | agility through customer experience, employee experience, and digital transformation. |
| 0:10.4 | I'm your host, Greg Kielstrom. |
| 0:12.6 | The Agile World podcast is brought to you by TechSystems, an industry leader in full stack |
| 0:17.0 | technology services, talent services, and real world application. |
| 0:21.2 | For more information, go to techsystems.com. |
| 0:24.1 | To read more about the topics discussed on this show, you can go to my website at GregKielstrom.com |
| 0:29.5 | and read my latest articles or get a copy of my latest book, Meaningful Measurement of |
| 0:34.0 | the Customer Experience, now available on Amazon and other retailers. |
| 0:40.2 | My name is Greg Kielstrom, and I'm the host of the Agile Brand podcast. |
| 0:43.6 | Today we're going to talk about the importance of executive leadership in branding and marketing |
| 0:47.7 | of successful companies. |
| 0:49.3 | To help me discuss this topic, I'd like to welcome Bonnie Habian, CMO at Excalibur Capital, |
| 0:54.7 | an author of The World According to Best, which was just released. |
| 0:58.2 | Bonnie, welcome to the show. |
| 0:59.5 | Oh, thank you. Thank you so much for having me. |
| 1:01.3 | It's a pleasure to be here. |
| 1:03.0 | Yeah, looking forward to talking about this with you. |
| 1:05.3 | So why don't we start by you giving a little background on yourself as well as what |
| 1:09.8 | you're currently doing as CMO at Excalibur Capital? |
| 1:13.0 | Sure, sure. |
| 1:13.8 | I've been in the communications marketing business for two decades now. |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from The Agile Brand, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of The Agile Brand and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2026.