Welcome to episode number 273 with my friend the Media Maven Christina Nicholson.

Let's talk about your business, strategy, and the juicy details of what actually works,

from mainstream fashion to fashion on Main Street and the entire ecosystem behind it.

How do we scale your company and do it

with the balance and the happiness that we all seek? Let's hear from those insiders, experts,

and strategists that actually make it happen. I'm your host, Ashley Alderson from the

boutique hub, and I can't wait to chat. Have you ever wondered how in the world that boutique or that brand landed their product on the Today Show?

Well, today I am so excited because my friend Christina, the Media Maven, is going to come and share all of her juicy secrets as it comes to press relations.

Whether that's getting products on the Today Show like she has or regional media or local media,

we're going to break down how you can create great relationships with the influencers and media movers and shakers in your area

so that you can start to get earned media for your boutique or your

brand. Now, if you've been a part of retail boot camp, we've definitely talked about media inside

of boot camp with a module dedicated to it. Or if you've been a part of the boutique awards,

we've tried to coach and help you along the way in the boutique awards, leverage your awards

announcement with your local

media to share what's happening in your business and the level that it's grown to inside of your

local community and even your state or on a global scale. So guys, there is so much room at the table

for you to come forward and share the stories of how you're impacting the world around you

and how you can continue to world around you and how you can

continue to give back education and ideas and help those that are watching the channels, the Today Show,

the national publications, wherever they're tuning in to get their education, how they can learn from

you to enhance and enrich their own lives. Guys, get ready to meet my friend Christina, who is going to share again all of the juicy

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