#272: How to Pivot Your Business During the COVID-19 Pandemic with Caitlin Lucian, Owner of Strength & Grace Boutique
Boutique Chat
Ashley Alderson
4.9 • 867 Ratings
🗓️ 18 August 2020
⏱️ 38 minutes
🧾️ Download transcript
Summary
Today on the Boutique Chat Podcast Caitlin Lucian, Owner of Strength & Grace Boutique, joins us for How to Pivot Your Business During the COVID-19 Pandemic. Caitlin goes over topics such as bringing your brick and motor store online, the importance of customer service, and how she has created a community within her business. During these difficult times, it can seem impossible to pick yourself up and keep moving forward, but Caitlin proved the power a positive mindset can have on your business. Tune in to hear all the details!
Transcript
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| 0:00.0 | Hey guys, welcome to episode number 272 with my friend Caitlin from Strength and Grace Boutique. |
| 0:11.1 | Let's talk about your business, strategy, and the juicy details of what actually works, |
| 0:15.8 | from mainstream fashion to fashion on Main Street and the entire ecosystem behind it. |
| 0:22.2 | How do we scale your company and do it with the balance and the happiness that we all seek? Let's hear from those insiders, |
| 0:27.2 | experts, and strategists that actually make it happen. I'm your host, Ashley Alderson from |
| 0:31.5 | the boutique hub, and I can't wait to chat. When the pandemic first hit, I know every boutique owner was scrambling to figure out how am I |
| 0:49.1 | going to save my brick and mortar, how am I going to go online? Is this the end of my business? |
| 0:53.8 | Could I even get out of bed tomorrow? Do I have to get out of bed tomorrow? What am I going to go online? Is this the end of my business? Could I even get out of bed |
| 0:55.0 | tomorrow? Do I have to get out of bed tomorrow? What am I going to do with my kids? And what is |
| 0:59.4 | happening to the world in 2020? But what was amazing to watch unfold after the pandemic hit was the way |
| 1:05.6 | that so many boutique owners began to hustle and create new realities for themselves, their families, |
| 1:11.5 | and their businesses. |
| 1:17.1 | During that time, I had the pleasure of getting to private message with so many of you who are sending questions and ideas and just needing support during a really uncertain time. |
| 1:22.7 | And one of the boutique owners that I had the pleasure of chatting with was my friend Caitlin |
| 1:26.0 | from Strength and Grace boutique. And she began to tell me how she was hustling and the different things |
| 1:31.0 | she was implementing inside of her brick and mortar that were really making a difference in |
| 1:34.6 | helping her come out of the pandemic even stronger than when she went into it. So I wanted to |
| 1:39.6 | share her story with you guys today so you could be inspired and see how a pivot just might be one of the |
| 1:45.0 | best things that happen inside of your business. Get ready to meet Caitlin from Strength and Grace |
| 1:49.7 | Boutique. All right guys, welcome back to the podcast this week. I am with an awesome boutique hub |
| 1:54.4 | member and my friend Caitlin Lucian, the founder of Strength and Grace Boutique. And let's just start |
| 2:00.4 | with this. |
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