271. From Floor Nurse To 17k+ Consistent Months Online: How Soraya Quit Her Job and Blew Up Her Online Fit-Biz (With Zero Social Media Following)
The Fitness Business Podcast with Erin Dimond and Jordan Dugger
Erin Dimond and Jordan Dugger
4.9 • 670 Ratings
🗓️ 11 October 2021
⏱️ 39 minutes
🧾️ Download transcript
Summary
Flashback to a few years ago, Soraya and I (Jordan) actually worked together on her fitness when Duggaesthics was a thing. Now, after IFCA, she's absolutely crushing it, hitting consistent 17k+ months, and joining Legacy. All without a large social media following. Wanna find out how she did it? Listen in!
Time Stamps:
(1:30) Soraya and Nursing
(3:30) Working with Soraya as a Prep Client
(5:31) Shopping Around
(8:43) Why Not Me?
(14:20) Husband Coming Around
(18:48) Trying to Help Everyone
(26:20) The S Word
(29:27) Starting a Business and Leaning into Fear
(34:05) Where to Find Soraya
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Transcript
Click on a timestamp to play from that location
| 0:00.0 | So, yeah, I came out with the nurse fat loss method. |
| 0:03.1 | And to be honest, when I first came out with that, okay, so quit the hospital in October, |
| 0:08.0 | came out with it in January. |
| 0:10.8 | And I was like, oh, this is gonna crush. |
| 0:14.3 | This is gonna crush. |
| 0:15.3 | It's January, people are gonna wanna lose weight. |
| 0:18.6 | January and February were shit months for me. I'm like, |
| 0:22.1 | what the hell? Well, one, marketing and sales has never been my strong suit. Ever since day one |
| 0:27.8 | with you, you're like, Sri, I learned sales, learn sales, learn sales. So January and February sucked. |
| 0:34.3 | And then I started switching my thinking to instead of like always being on the |
| 0:40.1 | hunt and like going after the money, as you guys have always taught us, just give value. Give value, give value, |
| 0:47.0 | give value. So I'm like, you know what? I'm going to just like stop asking and I'm going to start just giving. |
| 0:52.9 | And March was my best month to date like it was |
| 0:56.6 | because I just started giving value. Welcome to the FitBiz podcast guys. I'm here with a good friend |
| 1:04.4 | Soraya who I have known for what now probably three years maybe a little bit longer or am I |
| 1:09.2 | exaggerating? No it's been yeah it's been about three years. Yeah. So bit longer, or am I exaggerating? No, it's been, yeah, it's been |
| 1:12.1 | about three years. Yeah. So really cool. And I want to just start in sharing a little bit about |
| 1:16.3 | just quick headline, quick hook. So let's just start there. So Soraya, you has started your |
| 1:21.2 | business. I'm in a ballpark here. You've been in business now a little over a year. Is that |
| 1:25.5 | correct? |
| 1:27.9 | Yeah. |
| 1:30.0 | Yeah, I would say like full time. |
... |
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