Today, we've got another episode of PPC Talk where we're going to have Lazar talk about the latest Amazon PPC strategies, but he's also going to give us tips on how to do advertising for Amazon products on TikTok.

How cool is that?

Pretty cool, I think. Hey guys, you know, we've had a few guests here on the podcast that work for Thrasio.

Now, what Thrasio is, is there a company that acquires leading FBA brands from small business owners just like you. They've got the experience of

acquiring over 125 Amazon businesses, so they've seen it all when it comes to managing

and growing an Amazon brand. So if you are thinking about selling your FBA business,

visit thrasio.com forward slash helium 10 to connect with the Thrasio's

deal team. That's T-H-R-A-S-I-O.com forward slash helium-10 for more information on if your

brand is a good fit for Thrasio.

Hello everybody and welcome to another episode of the serious sellers podcast by Helium 10. I am your host, Bradley Sutton, and this is the show. That's a completely BS-free, unscripted and unrehearsed, organic conversation about serious strategies for serious sellers of any level in the Amazon world. And from the other side of the world, we've got coming to us from

Serbia today, I believe. Lazar, how's it going? Hey, man. How are you? I just saw you in

Vegas and you were in my town in San Diego. I was just joking with you. That seems like

you spend more time here in the States than back in Belgrade. Yeah, oh my God, like this year,

I think I've been like five times to the States so far. And like I'm not really sure if I'm like when I'm in Serbia at the time I'm at home or like just visiting for a holiday or something just like see the family or in France. I love it. I love it. The life of a entrepreneur. Yeah. Now, guys, this is not the first time Lazar has been on our podcast.

If you want to get a little bit more into Lazar's backstory, make sure to go back and take a look at episode 114 of the podcast.

And we talked a lot about Amazon attribution and some other things.

So today we're going to completely switch gears and

talk about something we haven't really got into that much, which is advertising on TikTok. But

maybe before we get into that, you know, I'm just curious. It's been over a year and a half

since you've been on one of our little, what we call PPC Talk episodes like this one.

What since February of 2020, what are some of the, I don't know, maybe five biggest things

that have changed, just in the regular, you know, PPC, PPC world that, that you'd like to talk

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