#270 How To Succeed in the Fitness Industry Post COVID-19 [w/ Jonathan Goodman]

Joe DeFranco's Industrial Strength Show

Joe DeFranco

Fitness, Muscle, Health, Sports, Health & Fitness, Lifting, Bodybuilding, Strength

4.8 • 1.4K Ratings

🗓️ 11 June 2020

⏱️ 67 minutes

🔗️ Recording | iTunes | RSS

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Summary

This week Joe is joined by Jonathan Goodman - founder of the Personal Trainer Development Center and Online Trainer Academy Certification. Jonathan has authored 11 books and lived in 10 different countries. He's also the host of the Online Trainer Show (available on iTunes, Spotify & YouTube). Highlights from Joe & Jon's conversation include: Why Jonathan feels the fitness industry was "broken" long before COVID-19; The point at which Jon realized personal training was NOT a viable career option; Why Jon is optimistic about the fitness industry POST COVID-19; Entrepreneurship vs Intrapreneurship; Focussing on ONE THING vs Being really good at one thing & "good enough" at a few other skills; The 4 most important skills needed to be successful in ANY business; The one aspect of the personal training business that Joe feels most trainers suck at; Finding your "1% uniqueness"; The #1 area that Jon feels most personal trainers need to get better at; Separating yourself from the pack in the fitness industry; The similarities between "designing an effective training program" & "growing a successful business"...plus much More!

*For Show Notes & Timestamps visit www.IndustrialStrengthShow.com

Transcript

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0:00.0	Hey guys, welcome to episode number 270 of the Industrial Strength Show.
0:04.6	Before we get started today, I just had one announcement I wanted to make, more of a reminder
0:10.4	for our
0:15.0	wanted to remind you guys that this Monday, June 15th,
0:19.0	at 2 PM Eastern time,
0:22.0	our brother, Sal de Stefano, from our other favorite podcast, Mind Pump.
0:29.3	Sal will be teaching this quarter's master class. He's going to be talking about how to get better at
0:36.0	selling which I wish I had this information 15 20 years ago I always sucked at selling. I felt sleazy. I just, it was definitely a weakness in my game and maybe still is and that's why we bring in other
0:55.9	individuals in the industry the best in the world at different disciplines and
1:01.2	different areas to help teach these master's classes and this
1:06.0	quarter is no different. Sal is the man when it comes to selling and just doing
1:10.7	it ethically, doing it the right way.
1:13.5	He's going to speak about that, help you trainers out.
1:16.2	Also, he's going to speak on developing an online presence,
1:19.9	which now is more important than ever post COVID-19.
1:25.6	I think we've all realized that just having a gym
1:29.6	or just having an in-person personal training business probably isn't enough to you know make a
1:39.5	viable business out of which ties into today's podcast which I'll get to in a second but
1:47.0	just wanted to remind you guys that this Monday is this quarters master. We have a special guest instructor, Sal de Stefano from Mind Pump. We couldn't be more excited.
2:00.0	If you want more information on our master's program you could go to
2:04.3	CPPS coaches.com
2:06.8	slash masters and for those of you who aren't certified but you're thinking
	...

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