27: The process of building belief in your ideas and yourself

Build With Rob

Rob Dyrdek

Business, Entrepreneurship

5 • 636 Ratings

🗓️ 15 November 2021

⏱️ 54 minutes

🔗️ Recording | iTunes | RSS

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Summary

Belief may be something you hold inherently, but more often than not it is a process that takes place over time. It is the constant setting and achieving of smaller goals that slowly grows belief in your idea, yourself, your plan, those around you, and every other aspect of your existence. It is only when you have lost belief that you want to quit, and Rob believes it’s the point at which you should quit. However, it’s up to you to choose how that belief is lost. Losing belief and quitting can be a good thing, a learning experience, and the beginning of believing in something bigger and better that will ultimately provide the life you want.

Today’s guests come to us from Canada and a van outside the airport:

Courtney and Leigh Jackson are a married couple who are also relentless serial entrepreneurs. They’ve been diving in head first and asking questions later for years. From opening a nail salon to children’s clothing to a successful kitchen refinishing business, they noticed a problem that they wanted to fix. Namely, getting independent contractors and vendors paid by their clients. They have an idea for a service that would go to bat for the little guy and get them what they’re owed. Rob implores them to take a page from the Machine Method in order to learn and micro-fail in a brand new industry before they start burning capital. https://www.thefactoryfinishstudio.com/

Matt Plapp is a force to be reckoned with. Founder of a marketing company that focuses on restaurants. Now he’s aggressively expanding to a media platform for restaurants that will create content for and about them and utilize it as marketing. Rob is super into the idea, and encourages Matt to remold himself as a champion of restaurateurs in a variety of ways. Rob even makes up a theme song for him. Interestingly enough, Matt has also been using a version of Rob’s life tracking system for 50 days, and Rob helps him hone his daily qualitative ratings. https://mattplapp.com/

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Transcript

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0:00.0	Welcome to build with Rob. I am Rob Deerdeck, CEO and founder of the Deerdeck Machine. What is the Deerdeck machine?
0:09.5	The Deerdeck Machine is a one-of-a-kind venture creation studio. And as a machine in a studio, we systematically fuse art, science science and magic to manufacture amazing companies.
0:24.3	And we try to do it over and over and over again with extraordinary, do-or-dire entrepreneurs
0:31.7	that we believe have a vision for an amazing idea and they understand the seven core capabilities of business
0:40.6	and we can run them through our machine method and at the end we all win together
0:47.5	because we have a successful, sustainable, profitable, acquireable business.
0:54.0	It's what we love to do down here.
0:56.0	We really enjoyed.
0:57.0	And if you listen to this show, you also know we love talking to entrepreneurs and hearing their ideas and using our knowledge to help them,
1:07.0	maybe shape their idea, evolve their way of thinking, or giving them some tough love on
1:12.5	on really what they should think about doing to either change their idea or evolve
1:18.5	themselves to be able to do that idea better. Something we love, as you know, to do down here
1:24.9	in, you know, a lot of times as a young entrepreneur, a first time entrepreneur, and just, you know, to do down here. And, you know, a lot of times as a young entrepreneur, a first
1:29.1	time entrepreneur, and just, you know, really doing anything at all in life, you know, it always
1:36.4	kind of starts and ends with belief, right? And belief is this tricky, tricky thing, right?
1:43.6	Because you can't fake belief, okay? you can't look in the mirror and tell yourself how much you believe in something and think it's going to stick. You could get warm inside. I think if I got something really big, I want to happen, I could probably look in the mirror and tell myself, I believe in you. Do you believe in you? Yes, I believe in me. You know, I could probably be warm inside for a
2:04.8	second, but then the moment I start thinking about how I'm going to do it, then I start losing
2:09.1	belief again. And when I say that it sort of starts and ends with belief is belief is a process.
2:23.2	You know, belief is without a doubt a process. And, and, you know,
2:30.1	Tony Robbins actually has a really interesting sort of belief and success cycle, you know,
2:36.4	and it starts with belief, you know, because you have to, like, believe that this business idea that you want to create, uh, is plausible. You know what I mean? Like you, you have to like
2:44.5	really, uh, believe like, oh, I could do this. And it starts there, right? So then, you know,
	...

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