28: How to build your life and company backwards by starting at the end

Build With Rob

Rob Dyrdek

Business, Entrepreneurship

5 • 636 Ratings

🗓️ 22 November 2021

⏱️ 57 minutes

🔗️ Recording | iTunes | RSS

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Summary

It’s one thing to go into a new venture with optimism and hope that hard work will pay off. But it’s a whole other level to design the life outcomes you want, then the business outcomes you need to achieve that, and only then design your business backwards systematically in order to reach that goal. It’s important to figure out things like how much time you want to spend working when the business reaches maturity, as it is unsustainable to burn the candle at both ends in perpetuity. You must decide what role you want to play that will give you the most energy, and then build around that with people who will take on the energy-draining roles. It’s all possible with the right design in place.

We’ve got Dr. Cody Sandzimier on the show today, a chiropractor who realized there was no silent timer with only visuals on the market after he realized the need in his practice. He invented The Loop Timer, which uses an aesthetically pleasing blue LED ring to show you when time is up without all the beeps and chirps. Rob encourages him to scale it to a point where he can hire someone to run it and look to keep it as a sustainable business that creates a good chunk of supplementary income. The good doctor asks when the right time to invest in scaling a team is, and wants to know more about how Rob created his life operating plan.

IG: @chirocody

Josh Sanchez thought he should be able to get in a full workout in the middle of a hike, but the options weren’t out there. He created NativFit, a band-based gym that fits in a backpack. Rob wants him to focus more on the full value proposition the product is delivering and thus hone in on their core consumer. Josh wants to know if Rob would continue direct-to-consumer or target retail. He also wants to know if all the sacrifice for the business is worth it in the end?

IG: @nativfit

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Transcript

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0:00.0	Welcome to Build with Rob. I am Rob Deerdeck. You know what it is. CEO and founder of the Deerdeck
0:08.8	machine. What are we doing down here? We're manufacturing amazing. How are we doing it? We're
0:12.6	systematically fusing art, science, and magic. Why? Because we love this. We're fueled by the joy of
0:18.5	creation. We love creating companies. We love creating amazing life.
0:23.9	And on this show, that's what we do. Talk life strategy, business strategy. If you're an entrepreneur,
0:30.4	both in spirit and in actuality, actuality, then this is a show for you.
0:38.0	You know, we talk to people and do or die our founders that we build companies with,
0:42.9	along with people that pitch us ideas and have questions that I can, you know,
0:47.8	help them strategize, whether that is in life or with their business.
0:52.8	And, you know, one big thing that I'm always, always out here talking about.
0:59.0	And it's this start at the end mentality.
1:01.0	It's this before you start when concept.
1:04.0	And, you know, I'd like to go a little bit deeper to just sort of lay out kind of the layers of why that's important that go a step
1:13.5	beyond just being focused and having clear sort of goals as it relates to what you want to
1:21.6	achieve monetarily, right? It ends up being much, much bigger than that when you think about it multidimensionally, right?
1:29.3	Because as a founder, when you want to create a company, you want to build a business,
1:35.8	you know, I say start at the end, decide what you want out of the company in the very beginning, right?
1:40.7	You want to build a $10 million business that has $2 million in profit that you
1:47.7	split with three other partners and that's the money you're going to live off of, right? Like,
1:52.7	oh, I'm going to build a growth company and my goal is to take on venture capital and grow it to
1:58.7	10 million in revenue and this would be easily acquired for three to
2:03.9	four times revenue and then I'm going to have 20% by the time that happens and that's the
	...

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