26: Choose a name for your brand that connects with its story
Build With Rob
Rob Dyrdek
5 • 636 Ratings
🗓️ 8 November 2021
⏱️ 66 minutes
🧾️ Download transcript
Summary
In this episode, Rob makes the case for why naming your brand to connect with the value proposition of your product can give you many advantages along your business journey. In the best case scenario, your brand name can even become a verb associated directly with your product’s output. As companies all become their own media companies, it is far more scalable to create content and thus build a customer base around a brand name that connects deeply with the very thing you as an entrepreneur are trying to introduce into the world.
As always, we have some great entrepreneurs on the show:
Tyler Boone is an independent singer songwriter with over 10million streams who created his eponymous Boone’s Bourbon, a 117 proof, multi-award winning spirit. Tyler has had success, but now wants to know if he should keep bootstrapping or take on capital. https://www.drinkboonesbourbon.com/
Timmy Wozniak and Kevin Dunn are part of the team that built Commissioner, a new shoe brand inspired by NBA style and named for the man who had arguably the biggest impact on catalysing that style, the late David Stern. They’re looking to pick Rob’s brain about his experience designing shoes at DC and how to manage influencer marketing and endorsements. https://commissionerculture.com/
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Welcome to Build with Rob. I am Rob Deerdeck, CEO and founder of the Deirdick Machine, a wonderful kind. |
| 0:09.1 | Venture Creation Studio where we systematically fuse art, science, and magic to manufacture |
| 0:16.0 | amazing companies. Not only do we create amazing companies with amazing do-or-dire founders, |
| 0:24.4 | but we also advise amazing do-or-dire entrepreneurs that we may never build a company with, |
| 0:34.0 | but we love helping them, giving them insight, giving them ways to think about their |
| 0:39.6 | business, giving their ways to think about their life, all aspects of their existence, because |
| 0:44.7 | it all adds up to success. It all adds up to happiness. And at the end of the day, you know, |
| 0:52.9 | I just love talking to anybody who wants to talk to me about |
| 0:59.6 | entrepreneurialism. |
| 1:01.8 | I mean, just any aspect of it. |
| 1:03.6 | You know, I just really love it. |
| 1:06.1 | I love doing this show. |
| 1:08.3 | Love talking to entrepreneurs. |
| 1:10.2 | Love hearing their ideas. Love doing research on their ideas. I love doing this show, love talking to entrepreneurs, love hearing their ideas, love, |
| 1:12.2 | love doing research on their ideas. |
| 1:14.5 | I love spending the time understanding, like, why they created the idea, looking at the |
| 1:20.8 | market, looking at what they've created already, and kind of gathering some thoughts and |
| 1:26.4 | things that I can share that I think, you know, |
| 1:28.5 | hopefully can help, you know, either reposition sort of where they're at, |
| 1:33.5 | give them another sort of point of view of somebody that has a lot of experience |
| 1:37.7 | and what they're trying to do or, you know, experience in business itself |
| 1:43.0 | that can kind of help shape what they're doing |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from Rob Dyrdek, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Rob Dyrdek and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2025.