Get ready for episode number 269 with the founder of LOB Candles.

And if you are a brick and mortar storefront owner, let's talk about the power of scent inside of your storefront experience.

Let's talk about your business, strategy, and the juicy details of what actually works, from

mainstream fashion to fashion on Main Street and the entire ecosystem behind it.

How do we scale your company and do it with the balance and the happiness that we all seek?

Let's hear from those insiders, experts, and strategists that actually make it happen.

I'm your host, Ashley Alderson from the boutique hub,

and I can't wait to chat.

You can probably remember what it was like to be a junior high kid or a high school kid going to the mall and shopping with your friends and experiencing all

of the scents that came from the stores as you passed.

And that same experience that you had back then and the memories that it brings to you now

are similarly happening in boutiques today all across America.

The power of scent is a real thing that can lead customers into our store, can bring them back

for more, can bring back memories of feeling loved and supported and the great experience

that they had when shopping with you.

So today we're going to talk with my friend Julie, the founder of Ella B. Candles, about the power

of scent inside of your retail store.

And also how to take a gift as simple as a candle

that you might sell in your store and turn it into a memorable, memorable experience for your

customers to keep them coming back for more. You guys, Julie is so kind and compassionate and so

creative. I can't wait for you to hear all about her story as she founded Ella B

and the experience that she's creating for boutique owners and customizations that she's

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