262 - Telling A Great Story — with Karen Eber

The Futur with Chris Do

The Futur

Arts, Education, Marketing, Design, Business, Self-improvement

4.9 • 998 Ratings

🗓️ 11 October 2023

⏱️ 79 minutes

🔗️ Recording | iTunes | RSS

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Summary

Most of us have seen a TED talk, or attended a conference where someone was giving a keynote presentation. Many of us have probably thought they might like to do that at some point. The reason people don’t move forward with that, though, is they feel like they either don’t have a story to tell, or don’t know how to tell it in a way that can capture an audience’s attention. In this episode, Karen Eber, author of The Perfect Story, joins Chris to talk about storytelling and how you can use it to dynamically engage with others. Whether you’re giving a presentation, selling to a client or customer, or leading a team of people, the skills of storytelling are more vital than ever. If you’re trying to get a point or a lesson across, or sell a product or service, you want to be able to engage the brain in the very unique way that storytelling can. Karen and Chris will discuss storytelling from both an emotional and scientific standpoint, including how stories can induce Neural Coupling between the storyteller and the audience, the framework for a great story, why constraints are a key part of success when telling a story, and why vulnerability is so helpful in engaging your audience. Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	you don't have to tell this heart emotional gut-wrenching story for people to connect with you.
0:05.8	But these smaller stories, these more specific things are going to have your clients,
0:10.5	your customers seeing themselves in it and they're going to be the things that people notice and pay attention and you start to show yourself in those.
0:17.5	So if anyone is an entrepreneur and they're thinking like, gosh, I don't have this really big origin story or I don't have an origin story. You are
0:24.2	absolved. I'm going to do you.
0:33.0	And the new. And the Today's guest is going to talk about story. She's a storytelling expert and you know me I love a good yarn and anybody that I can speak to who is an expert at this
0:58.4	You know I'm gonna have them on the show so please help me welcome Karen Karen Karen, welcome to the show.
1:03.4	Can you please introduce yourself?
1:05.3	And in the spirit of the subject matter here,
1:08.4	can you tell us a story about who you are and what you do.
1:12.6	I am Karen Eber.
1:13.8	I own a company called Eber Leadership Group
1:16.4	that helps companies build leaders, teams,
1:18.9	and culture one story at a time.
1:21.6	When I was about five years old,
1:24.4	I got my start in storytelling.
1:26.8	I have a brown eye and a green eye,
1:29.2	and in the right light, it's very noticeable.
1:32.3	And this is something I've always loved about
1:34.3	myself but I quickly realize that other people have no idea what to make sense of it and
1:39.7	I could tell the exact moment when people notice because they
1:43.0	their words slowly come to a stop and their eyes are going
	...

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