260 Non-Obvious Megatrends by Rohit Bhargava
The Marketing Book Podcast
Douglas Burdett
4.9 • 868 Ratings
🗓️ 3 January 2020
⏱️ 59 minutes
🧾️ Download transcript
Summary
Non-Obvious Megatrends: How to See What Others Miss and Predict the Future by Rohit Bhargava
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https://www.salesartillery.com/marketing-book-podcast/non-obvious-megatrends-rohit-bhargava
ALL NEW 10th EDITION OF THE WSJ BESTSELLER!
FEATURING 10 BOLD NEW TREND PREDICTIONS
WINNER OF 9 INTERNATIONAL BOOK AWARDS
Introducing the highly awaited tenth edition of the Wall Street Journal bestseller and trend report featuring ten bold new megatrend predictions that will shape our world in the coming decade.
What if you could predict the trends that will change your business?
For the past ten years, Rohit Bhargava’s signature annual Non-Obvious Trend Report has helped over a million readers discover more than 100 trends changing our culture.
Now for the first time, Rohit and his team of Non-Obvious trend curators reveal ten revolutionary new Megatrends that are transforming how we work, play and live.
— How might the evolution of gender fluid toys change our culture?
— What can the popularity of handmade umbrellas and board games teach us about the future of business?
— Why do robot therapists and holographic celebrities actually demonstrate the importance of humanity?
The answers to these questions may not be all that obvious, and that’s exactly the point. This completely revised 10th Anniversary edition of Non-Obvious also offers an unprecedented look behind the scenes at the author’s signature Haystack Method for identifying trends, and how you can learn to curate and predict trends for yourself.
You don’t need to be a futurist or innovator to learn to think like one. The key to growing your business or propelling your career into the next decade lies in better understanding the present. The future belongs to non-obvious thinkers and this book is your guide to becoming one.
Winner: Eric Hoffer Business Book of the Year
Winner: Axiom Award Silver Medal (Business Theory)
Winner: INDIE Gold Medal (Business Business Book)
Finalist: Leonard L. Berry Marketing Book Award
Winner: IPPY Silver Medal (Best Business Book)
Finalist: International Book Award (Best Business Book)
Official Selection: Gary’s Book Club at CES
Winner: Non-Fiction Book Award (Gold Medal)
Winner: Pinnacle Best Business Book Award
Transcript
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| 0:00.0 | Happy New Year. This is Rojit Baragava, author of non-obvious mega trends, how to see what others miss and predict the future, and you are listening to the marketing book podcast. |
| 0:11.0 | Welcome to the marketing book podcast helping you keep up with the smartest thinking |
| 0:16.0 | in the quickly changing field of modern marketing and now here's your host Douglas |
| 0:21.8 | Burnett. Hello thanks for joining me on the marketing book podcast Here's your host, Douglas Perdett. |
| 0:22.6 | Hello, thanks for joining me on the Marketing Book Podcast, |
| 0:25.2 | where each week I publish an interview with the author |
| 0:27.4 | of a new marketing or sales book |
| 0:29.2 | and which was named by Forbes |
| 0:30.9 | as one of 11 Smart Podcasts that will keep you in the know and named by |
| 0:35.0 | LinkedIn is one of 10 podcasts that will make you a better marketer. My goal for |
| 0:40.0 | this podcast is to help us both keep up with the latest ideas in the quickly |
| 0:44.0 | changing field of modern marketing and sales. Don't worry about taking notes. |
| 0:47.4 | You can find links to everything linkable in this episode's show notes at |
| 0:50.9 | marketing book podcast.com. |
| 0:53.6 | And since you're a listener to the Marketing Book Podcast, |
| 0:56.1 | if I can recommend a specific marketing or sales book |
| 0:59.4 | or some other helpful resource that I know of |
| 1:01.7 | for whatever situation you find yourself in, |
| 1:04.4 | feel free to connect with me on LinkedIn where we can chat and I'll try to point you in the right direction |
| 1:09.3 | and save you time. |
| 1:10.8 | This show is a labor of love that I do in my spare time. |
| 1:14.0 | My day job is running a marketing agency where we work with manufacturers to help them grow. |
... |
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