259 Social Media Success for Every Brand by Claire Diaz-Ortiz
The Marketing Book Podcast
Douglas Burdett
4.9 • 868 Ratings
🗓️ 27 December 2019
⏱️ 56 minutes
🧾️ Download transcript
Summary
Social Media Success for Every Brand: The Five StoryBrand Pillars That Turn Posts Into Profits by Claire Diaz-Ortiz
Most business owners are blindly guessing at their social media strategy, and it’s costing them time and money. Based on Donald Miller’s bestselling book Building a StoryBrand, Claire Diaz-Ortiz applies the seven principles of the StoryBrand Framework to help you build an effective, long-lasting social media plan for your brand.
Social Media Success for Every Brand teaches readers how to incorporate the StoryBrand 7-Part Framework into their social media channels to increase engagement and see better results. Readers will understand exactly what they need to do with their social media to drive growth to their organization through the practical guidance of the five-point SHARE model:
- STORY
- HOW
- AUDIENCE
- REACH
- EXCELLENCE
Social Media Success for Every Brand does not require the reader to be familiar with Building a StoryBrand but provides enough foundation to prepare the reader for practical success with their social media content. Together with the StoryBrand Framework, Claire’s SHARE model will help boost customer engagement and grow the organization’s brand awareness and revenues.
Transcript
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| 0:00.0 | This is Claire Diaz Ortiz, author of social media success for every brand, the five pillars that turn |
| 0:06.3 | posts into profits, and you are listening to the Marketing Book Podcast. |
| 0:11.2 | Welcome to the Marketing Book Podcast, helping you keep up with the smartest thinking in the quickly |
| 0:18.9 | changing field of modern marketing. |
| 0:21.5 | And now here's your host, Douglas Burdett. |
| 0:24.7 | Hello, thanks for joining me on the Marketing Book Podcast, where each week I publish an interview |
| 0:28.8 | with the author of a new marketing or sales book and which was named by Forbes as one of 11 Smart |
| 0:34.0 | podcasts that will keep you in the know and named by LinkedIn is one of 10 |
| 0:38.3 | podcasts that will make you a better marketer. My goal for this podcast is to help us both keep up with the |
| 0:44.5 | latest ideas in the quickly changing field of modern marketing and sales. Don't |
| 0:48.7 | worry about taking notes. You can find links to everything linkable in this |
| 0:51.6 | episode's show notes at marketingbook podcast |
| 0:54.7 | and since you're a listener to the marketing book podcast if I can recommend a |
| 0:59.2 | specific marketing or salesbook or some other helpful resource that I know of for whatever |
| 1:04.2 | situation you find yourself in feel free to connect with me on LinkedIn where we can |
| 1:08.5 | chat and I'll try to point you in the right direction and save you time. |
| 1:12.1 | This show is a labor of love that I do in my spare time. |
| 1:16.3 | My day job is running a marketing agency where we work with manufacturers to help them grow. |
| 1:21.3 | If that sounds like your company and you're serious about growth, |
| 1:23.6 | check out our guide to lead generation for manufacturers on our website |
| 1:26.9 | sales artillery.com or Google lead generation for manufacturers and you'll find |
| 1:32.0 | the guide atop the organic |
... |
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