261 Fanocracy by David Meerman Scott
The Marketing Book Podcast
Douglas Burdett
4.9 • 868 Ratings
🗓️ 10 January 2020
⏱️ 73 minutes
🧾️ Download transcript
Summary
Fanocracy: Turning Fans into Customers and Customers into Fans by David Meerman Scott and Reiko Scott
https://www.salesartillery.com/marketing-book-podcast/fanocracy-david-meerman-scott
From the bestselling author of New Rules of Marketing & PR, a bold guide to converting customer passion into marketing power.
How do some brands attract word-of-mouth buzz and radical devotion around products as everyday as car insurance, surfboards, and underwear? They embody the most powerful marketing force in the world: die-hard fans.
In this essential book, leading business growth strategist David Meerman Scott and fandom expert Reiko Scott interview young entrepreneurs, veteran business owners, startup founders, nonprofits, and companies big and small to pinpoint which practices separate organizations that flourish from those stuck in stagnation. They lay out a road map for converting customers’ ardor into buying power, pulling one-of-a-kind examples from a wide range of organizations, including:
· MeUndies, the subscription company that’s revolutionizing underwear
· HeadCount, the nonprofit that registers voters at music concerts
· Grain Surfboards, the board-building studio that willingly reveals its trade secrets with customers
· Hagerty, the classic-car insurance provider with over 600,000 premier club members
· HubSpot, the software company that draws 25,000 attendees to its annual conference
For anyone who seeks to harness the force of fandom to revolutionize his or her business, Fanocracy shows the way.
Transcript
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| 0:00.0 | This is David Mereman Scott. |
| 0:01.3 | I'm co-author of the book, Fanocracy, |
| 0:03.8 | turning fans into customers and customers into fans. |
| 0:07.7 | And you are listening to the Marketing Book Podcast. |
| 0:11.1 | Welcome to the Marketing Book Podcast, helping you keep up with the smartest thinking in the quickly changing |
| 0:18.9 | field of modern marketing. |
| 0:21.0 | And now here's your host, Douglas Burdett. |
| 0:24.3 | Hello, thanks for joining me on the marketing book |
| 0:26.2 | podcast, where each week I publish an interview with the author of a new |
| 0:29.5 | marketing or sales book, and which was named by Forbes, as one of 11 Smart Podcasts that will |
| 0:34.4 | keep you in the know and named by LinkedIn is one of 10 podcasts that will make you |
| 0:39.4 | a better marketer. My goal for this podcast is to help us both keep up with the latest ideas |
| 0:44.9 | and the quickly changing field of modern marketing and sales. Don't worry about |
| 0:48.5 | taking notes. You can find links to everything linkable in this episode's show notes |
| 0:52.1 | at marketingbook podcast |
| 0:54.3 | and since you're a listener to the marketing book podcast if I can recommend a |
| 0:58.7 | specific marketing or sales book or some other helpful resource that I know of for whatever situation you find |
| 1:05.0 | yourself in. Feel free to connect with me on LinkedIn where we can chat and I'll try to point you in |
| 1:09.7 | the right direction and save you time. This show is a labor of love that I do in my |
| 1:15.2 | spare time. My day job is running a marketing agency where we work with |
| 1:18.4 | manufacturers to help them grow. If that sounds like your company and you're |
| 1:22.3 | serious about growth, check out our guide to lead generation for manufacturers on our website |
... |
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