If Amazon PPC advertising wasn't an option, where would I put all my marketing dollars?

This is the easiest question I've probably ever had to answer, but I'm excited to bring this

episode to you guys today because I think this can be a game changer for a lot of you. And it's something

that I'm very focused on right now for our own Amazon brand.

What's up, guys? You're listening to another episode of Selling on Amazon with Andy Isam.

If Amazon PPC advertising wasn't an option, where would I put all my marketing dollars?

This is the easiest question I've probably ever had to answer.

But I'm excited to bring this episode to you guys

today because I think this can be a game changer for a lot of you. And it's something that I'm

very focused on right now for our own Amazon brand. All right, we're just going to get straight

to the point today. No fluff here at the beginning of this episode. If Amazon PPC wasn't an

option, if I wasn't able to run PPC, which, by the way, is in my opinion, the number one place you

should be spending your marketing dollars in the beginning at least, and honestly, probably long term.

But if it wasn't an option, where would I put all my marketing

dollars, all of my extra money, my cash for marketing? Where would I put that? Easy. Influencers.

I would put, if I could not run ads on Amazon, I would put all of my marketing dollars and

effort into influencers on social media. And I'm going to explain why and how.

Now, there's a lot of reasons why I believe influencer marketing is going to be the best bang for

your buck and the most impactful method of marketing outside of Amazon PPC. We're not going to talk

Amazon PPC anymore. When we're comparing it, I guess then, to the other options. Like,

okay, I got to get the word out. I've just launched my product on Amazon. I need people to come and

find it. I'm brand new. I'm not going to be high in the rankings. How do we get our name out there and get this thing growing? You've got some options. How are you going to do it?

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