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Selling on Amazon with Andy Isom

#258 - Use attribution links to drive external traffic and measure results

Selling on Amazon with Andy Isom

Andy Isom | Amazon FBA Seller & Agency Founder

Amazon, Business, Amazonfba, Selling, Marketing, Entrepreneurship, Personalbusiness, Productbusiness, Ecommerce, Onlinebusiness

4.9816 Ratings

🗓️ 19 June 2023

⏱️ 19 minutes

🧾️ Download transcript

Summary

In this episode, I talk about what attribition links are and how you can use it to drive traffic and measure the results. We've been testing this on our own brand and I'm excited to share the results.

Attribution means creating links that have special string of characters so that we can track where the purchases and clicks are coming from. 

 

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Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, and coaching programs!

Transcript

Click on a timestamp to play from that location

0:00.0

Attribution, when we talk Amazon Attribution, it simply means creating these very special links,

0:05.0

like a URL link that has a special string of characters, numbers, and letters, so that we can track where these purchases and clicks are coming from.

0:14.0

You still create a campaign, that's how they are wording it here, as if you were creating an advertising campaign, but you're not running ads.

0:22.0

You're not running ads.

0:23.0

Okay?

0:23.3

You're just creating this special attribution link.

0:33.0

What's up, guys?

0:34.0

You're listening to another episode of Selling on Amazon with Andy Isam.

0:38.9

I'm excited for this episode. This is going to be a juicy Amazon strategy episode.

0:44.7

So this is for you. If you are already up in selling or you're getting close to selling or I guess anywhere in between.

0:53.9

We're going to talk about how to use attribution links

0:56.8

to drive external traffic and measure the results. This is something that we've been testing

1:02.6

for the past couple weeks with our own brand. We're excited with the results. We're excited

1:07.1

with the potential. And it's something I've been coaching my students on in my programs

1:11.3

over the last month or so. So they've been seeing this in video format, which I'm not going to

1:17.3

lie, is a lot easier to follow along with because I go through it on my weekly Q&A calls.

1:22.6

I share results with our brand. I show them how to do it and set it up. So a huge benefit

1:27.2

of being in Anaconda

1:29.3

or Jaguar, one of those two programs. If you're in Anaconda, you get to be in my Facebook group,

1:34.0

you get to see all of my weekly training videos that I put out where you can see this type of

1:39.0

content. So again, that's an awesome deal if you guys are interested in that. There's links in the

1:44.9

description of this podcast episode to learn more about any of my programs, but you can always

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