A question that I get a lot from people is, Andy, should I launch my product at a very competitive

low price to simply gain market share and then raise my price later in the future?

Now in this episode, we're going to talk about why now in 2023 and maybe beyond the low price launch strategy may be worth it

what's up guys you're listening to another episode of Selling on Amazon with Andy Isam.

The low price launch strategy may be worth it.

A question that I get a lot from people is, Andy, should I launch my product at a very competitive low price to simply gain market share and then raise my price later in the future.

For those of you that have been longtime podcast listeners, you may remember my opinion on this specific topic

where I was a firm believer that you should launch your product at the price that you intend

to sell your product for long term. So if you intend to sell your product for $25 long term,

launch it at $25. Now in this episode, we're going to talk about why I believe that or believed

that. I still have belief there and my opinions there and I'll talk about it in this episode.

But I'm also going to talk about the low price launch strategy and why now in 2023 and maybe

beyond it may actually be worth it.

Before we get into the media of this episode, I'm overdue for some shoutouts.

I continue to get great reviews from you guys over on Apple Podcasts.

I know that on Spotify, I think you guys can leave stars for me, but Apple lets you leave

some written reviews.

Thank you so much, man.

Manila Lovah. I'm sorry if I'm saying these wrong, by the way. I just signed up for your course and feeling really confident

in pursuing and creating a brand that will change my life and motivate me to quit my 9 to 5.

Also, cool beans, pugs. I've been listening to Andy for over a year. Thank you so much for the long term listening.

I'm constantly motivated by him.

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