258. How To Increase Referrals, Retention & Testimonials + The #1 Mindset Frame Stopping You From Growing Your Business
The Fitness Business Podcast with Erin Dimond and Jordan Dugger
Erin Dimond and Jordan Dugger
4.9 • 670 Ratings
🗓️ 26 August 2021
⏱️ 17 minutes
🧾️ Download transcript
Summary
What if you had a system that cut your client drop-off's in half, increase the quality of your testimonials, and increased referrals that gives your current client's a very compelling reason to participate? Today's episode will give you all 3 in this short but powerful episode and explain how to receive this SOP (standard operating procedure) for free!
Time Stamps:
(0:20) Been MIA Lately
(1:10) Presentation in Nashville
(2:49) 3 Ways to Grow a Business
(4:13) Keeping Clients
(5:20) Jetsons vs Flintstones
(7:02) 5 Horsemen of Touchpoint's
(8:02) Exit Interviews and Framework
(10:00) DM "SOP"
(11:55) How to Get Testimonials
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Transcript
Click on a timestamp to play from that location
| 0:00.0 | What up squad. Welcome back to the FitBiz podcast. Jordan here with another solo episode. |
| 0:04.0 | And I just want to say that Aaron and I will be start, we're going to start showing up more and together. |
| 0:10.0 | We've just been really busy over these past few weeks, rebuilding our legacy offer. So this legacy program is going to be our new offer for coaches who are already doing, usually plus k months more on average like 20 to 30 |
| 0:22.5 | who want to scale to 50 and even 100k months grow a team learn how to become the true you know |
| 0:27.8 | CEO of their of their companies and it's a lot to build out because there's a lot of high level |
| 0:34.1 | frameworks things that we've learned over the years that we're applying. So that's why we've |
| 0:38.7 | been kind of MIA. But today, I'm going to share with you some really, really good tactical value |
| 0:43.4 | all around how to increase referrals in your business, how to increase retention and testimonials. |
| 0:49.6 | And I want to talk about the number one mindset reframe that's stopping you from growing your business. |
| 0:53.5 | All right. So we're going to go and dive in here. |
| 0:59.6 | So what I'm going to share with you is actually a presentation that I gave at our |
| 1:02.6 | corporate retreat. So this is all of our team. We came together in Nashville, Tennessee the other |
| 1:06.4 | weekend for like a three day event that we just, you know, we talked our strategy. We did personality |
| 1:13.0 | tests. We got clear on our corporate and our commercial vision. And I presented on this, |
| 1:19.0 | what you're about to hear today. So these are things that we're actually applying and doing |
| 1:22.0 | in our own company with the goal of increasing referral-based business. We're already at about |
| 1:26.3 | 25%. We want to get that to 40 |
| 1:28.2 | by the end of the year. So I'm going to share with you exactly how we're going to do that. |
| 1:32.7 | But I want to start by talking about this mindset frame. So the number one thing that's stopping |
| 1:36.7 | most business owners from growing the business is this. They're so risk adverse, okay, |
| 1:41.6 | that you're they're becoming entirely unaware or have |
| 1:44.9 | consciously decided to disregard the cost of inaction, right? The only cost that is |
... |
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