On today's episode, we're going to be talking about India sourcing tips, Google advertising, PPC strategies, Amazon breaking news, and more.

How cool is that? Pretty cool, I think.

Hello everybody and welcome to another episode of the serious sellers podcast by Helium 10.

I am your host, Bradley Sutton, and this is the show.

That is our best of episode.

Every couple months, we kind of take a look back, not just that the podcast here that you might have missed,

but also some clips from things that you probably haven't seen or heard yet from the

AMPN podcast, from our PPC tips, from Vince, from our written blogs, and more sources.

We're going to have the best strategies and the best kind of

clips that maybe there'll be something you'll be interested in. Strikes your fancy and you want to

go back and listen to the whole podcast or read the whole blog. Well, this is the episode to listen

to to get the best of the best of the last couple of months. All right. So to start off now,

you know, I'm pretty sure that if you're selling

online, it doesn't take very long before the name Ezra Firestone has come up, you know, in your

studies or in your research. He sold tens of millions of dollars on Shopify, and now he's made

the jump to Amazon. Now, in his first few months selling on Amazon, how much do he make? He already grossed

over half of a million dollars with only one product. He's the founder of Smart Marketer and the co-founder

and CEO of Zipify apps and boom by Cindy Joseph. And so again, he's recently made the move to

Amazon. And here's what he said about that.

Amazon for me is not about being my biggest volume portal. It's about giving people who won't buy from me otherwise an opportunity to buy from me. And so people only buy on Amazon

and getting the notoriety for my brand on that channel. But I probably won't launch any other products on there. If you want my other stuff, you can come to my site. And I think that's, for me, it's more of a customer acquisition play. Because once you know about the boomsticks, you're going to start thinking about me. You might see me on Facebook. You might learn about my other products. And I want you to have to come to my site to buy those. But it's really not a, I'm not trying to build a giant Amazon brand. I'm just trying to capitalize. I'm trying to take away the opportunity for people parasiting my brand and capitalize on the people who will only buy on Amazon. Are you doing anything different as far as packaging or this is the exact same package exact same

upc everything is the same as what somebody would get on shopify on amazon's different

...