On today's episode, we're going to talk about all of the numerous ways that Amazon sellers can do split testing to get direction on key aspects of your listing, branding, and other things that could have a huge impact on your bottom line.

How cool is that? Pretty cool, I think. Hello everybody and welcome to another episode of the serious sellers podcast by Helium 10.

I am your host Bradley Sutton and this is the show.

That's a completely BS-free, unscripted and unrehears, organic conversation about serious strategies for serious sellers of any level in the Amazon world. We've got from this side of the world, you know, sometimes I say, oh, here's a seller or here's a person from the other side of the world, but I got somebody he's probably a couple hours away from me here in California. Justin, co-founder of Pickfoo, Justin, how's it going this morning? I'm doing great, yeah. Happy to be on the show again. Yes, yes. It's been up almost two years since you've come on. We've been talking about, you know, pick-food for so long and it's so cool to be able to announce that, you know, we have those functionalities inside of helium 10 now under helium 10 audience.

But today I just wanted to really just do like a deep dive into all the reasons why

somebody should use a program like this and talk about, you know, maybe some personal

things and stories and ones that I've done personally and, you know,

that you know about, about people who have had success. And so let's just hop right into it.

You know, Pickfu, like, how long have you guys been around now?

Yeah, Pickfu's been around a long time. It's a side, it was a side project that my co-founder

John and I built years ago when we were building a different

business. And, you know, I'm a colorblind developer. So my opinion on design is not always great.

And so we built Pickfoo to get unbiased feedback on a redesign that we were working on. And so

it provided a lot of value to us when we were building our other business.

And so we kind of figured that other entrepreneurs would also benefit from it.

So that's kind of where the origin of the product came from.

And that was years ago, you know, before FBA was a thing.

Yeah. And so it really only took hold with the Amazon in e-commerce space probably a couple years ago when it was on the A&PM podcast. Yep, yep. Would it be

safe to say that it's not like you and your co-founder there had Amazon sellers just in mind as soon as you create this.

Like you said, it was mainly for yourself, but when you first even knew that you were going

to start sharing this out there, I mean, I'm assuming neither of you guys were selling on

Amazon at the time, right?

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