Welcome to season four of the Agile Brand with Greg Kielstrom, where we discuss business

agility through customer experience, employee experience, and digital transformation.

I'm your host, Greg Kielstrom.

The Agile World podcast is brought to you by TechSystems, an industry leader in full stack

technology services, talent services, and real world application.

For more information, go to techsystems.com.

To read more about the topics discussed on this show, you can go to my website at GregKielstrom.com

and read my latest articles, or get a copy of my latest book, Meaningful Measurement of

the Customer Experience, now available on Amazon and other retailers.

My name is Greg Kielstrom, and I'm the host of the Agile Brand podcast.

Today, we're going to talk about the importance of brand tracking in order to make better

marketing decisions.

To help me discuss this topic, I'd like to welcome Angela Mullins, CMO, and CGO at Latana.

Angela, welcome to the show.

Thanks, Greg.

Nice to be here.

We're going forward to talk about this topic with you, so why don't we start by you giving

a little background on yourself as well as what you're currently doing at Latana?

Sure.

I am a marketing and commercial leader currently working at Latana.

What we do at Latana is consumer insights, and we help brands understand that basic

tenet of what consumers feel and think about their brand, and that age old question of

...