If you are a designer and you plan on making this a very serious career for yourself,

I am going to have Emmy Award winning designer, Cristo, walk us through the three fundamental

skills that designers must have to go from good to do. Okay, Chris, you've been in the design space going on 30 years now. I think you have

trained many designers under you and you've seen the differentiators between

someone who's really great at their craft and

someone who, for lack of a better term,

is mediocre needs some work.

So I want to just microscope in on the three skills

that you think every person who desires to become world-class

designer should master and let's start with kind of the first one that comes to

mind for you. Well I'm I'm glad that we're having this conversation mode because I get criticized a lot about talking

about the business, about pricing, selling a negotiation that they think, oh my God, you're

just trying to tell a bunch of a lame second third rate creatives on how to go get more money

and that for whatever reasons bothering people first I just want to address that if someone is

lower tier and to make more money than you maybe that's a signal that you need to learn more

sales skills or marketing skills.

Because this is a good thing.

When people with less skill than you are making more money than you, it should lift the entire industry up.

Because the inverse is not good for our industry where they're pulling the prices down.

So I think instead of sending me hate mail, you guys should send me love letters.

I really think that, but let's get into it.

When you ask me this question Mo, like how do I identify the three things that someone

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