255 The 10 Stories Great Leaders Tell by Paul Smith
The Marketing Book Podcast
Douglas Burdett
4.9 • 868 Ratings
🗓️ 29 November 2019
⏱️ 60 minutes
🧾️ Download transcript
Summary
The 10 Stories Great Leaders Tell by Paul Smith
https://www.salesartillery.com/marketing-book-podcast/10-stories-great-leaders-tell-paul-smith
NOW AN OWL (Outstanding Work of Literature) Leadership Award Winner!
Every great leader is a great storyteller.
As a manager, CEO, or team leader, how can you innovatively engage your employees so that they understand where your organization came from, where it's going, and how you're going to get there? How can you connect with your customers in a way that makes them believe in your company as passionately as you do?
Paul Smith is one of the world's leading experts in business storytelling. He teaches people how to be more effective leaders by communicating their company's important mission, inspiring creativity, and earning the trust of valued stakeholders.
The 10 Stories Great Leaders Tell explores the journey behind success, and breaks down not just the importance of your company's story but how to craft compelling ones of your own.
Transcript
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| 0:00.0 | Papa Murphy's 999 extra large New York style pizza is a big deal |
| 0:04.4 | So we're going big to tell everyone about it how big we're talking action movie being |
| 0:09.7 | Carving 999 XLny into a mountainside big and shouting it from the literal mountaintops big because the |
| 0:17.5 | XLny is everything you can expect from a classic New York style pizza hot and fresh out of your oven for just 999. |
| 0:24.7 | Order the XL Y pizza at Papa Murkies.com. |
| 0:30.2 | This is Paul Smith, author of the 10 stories Great Leaders Tell, and you are listening to the |
| 0:35.2 | marketing book podcast. |
| 0:36.5 | Welcome to the Marketing Book Podcast, helping you keep up with the smartest thinking in the quickly changing field of modern |
| 0:45.2 | marketing. |
| 0:46.2 | And now here's your host, Douglas Burdett. |
| 0:49.5 | Hello, thanks for joining me on the Marketing Book Podcast. |
| 0:52.0 | For each week I publish an |
| 0:53.3 | interview with the author of a new marketing or sales book and which was named by |
| 0:56.7 | Forbes as one of 11 Smart Podcasts that will keep you in the know and named by |
| 1:01.9 | LinkedIn is one of 10 podcasts that will make you a better |
| 1:05.3 | marketer. |
| 1:06.3 | My goal for this podcast is to help us both keep up with the latest ideas in the quickly |
| 1:10.9 | changing field of modern marketing and sales. Don't worry about taking notes. You can find... in the And since you're a listener to the marketing book podcast, if I can recommend a specific |
| 1:24.8 | marketing or sales book or some other helpful resource that I know of for whatever situation |
| 1:29.8 | you find yourself in, feel free to connect with me on LinkedIn where we can chat and I'll try to point you in the |
| 1:35.1 | right direction and save you time. |
| 1:37.7 | This show is a labor of love that I do in my spare time. |
... |
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