256 LESSONS by Mark Schaefer
The Marketing Book Podcast
Douglas Burdett
4.9 • 868 Ratings
🗓️ 6 December 2019
⏱️ 62 minutes
🧾️ Download transcript
Summary
LESSONS: Essays to Help You Embrace the Chaos by Mark Schaefer
https://www.salesartillery.com/marketing-book-podcast/lessons-mark-schaefer
This collection of essays from futurist and thought leader Mark Schaefer explores the intersection of technology, business, and the human condition. Through 32 very honest, provocative, and prescient articles, Mark lays bare the unvarnished truth of personal and business survival in the digital age. Chapter topics include:
How to remain bot-proof
The intolerance of hustle
Best presentation skills
The importance of "belonging" in business
Personal branding truths
Why company culture is your marketing
Emotional paralysis and social media grief
Realistic content marketing
Networking in the digital age
Entrepreneurial business lessons
... and much more.
Mark Schaefer has emerged as one of the most vital and trusted resources in the business world. Thousands have attended his university classes, corporate workshops and speeches. This is your chance to tune into the latest thinking from one the most gifted writers and thinkers in the digital media scene today.
Transcript
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| 0:00.0 | Everybody this is Mark Schaefer, the author of Lessons essays to help you |
| 0:06.2 | embrace the chaos. And who doesn't need to embrace the chaos? |
| 0:11.6 | You're listening to the Marketing Book Podcast. |
| 0:16.0 | Welcome to the Marketing Book Podcast, helping you keep up with the smartest thinking in the |
| 0:21.0 | quickly changing field of modern marketing. |
| 0:24.0 | And now here's your host, Douglas Burdett. |
| 0:27.3 | Hello, thanks for joining me on the marketing book podcast. |
| 0:29.8 | For each week I publish an interview with the author of a new marketing or sales book |
| 0:33.6 | in which was named by Forbes as one of 11 Smart Podcasts that will keep you in the |
| 0:38.4 | know and named by LinkedIn is one of 10 podcasts that will make you a better marketer. My goal for this |
| 0:44.7 | podcast is to help us both keep up with the latest ideas in the quickly changing |
| 0:49.0 | field of modern marketing and sales. Don't worry about taking notes. You can find links to everything linkable in this episode's show notes at marketingbook podcast.com. |
| 0:58.3 | And since you're a listener to the marketing book podcast, if I can recommend a specific marketing or sales book or some other helpful resource that I know of for whatever situation you find yourself in. |
| 1:09.0 | Feel free to connect with me on LinkedIn where we can chat and I'll try to point you in the right direction and save you |
| 1:14.4 | time. |
| 1:15.4 | This show is a labor of love that I do in my spare time. |
| 1:18.8 | My day job is running a marketing agency where we work with manufacturers to help them grow. |
| 1:23.8 | If that sounds like your company and you're serious about growth, check out our guide to |
| 1:27.2 | lead generation for manufacturers on our website sales artillery.com or Google lead generation for manufacturers and you'll find the |
| 1:34.7 | guide atop the organic results. Now the number one worry I hear from |
| 1:39.9 | listeners is that they feel they aren't reading enough books to be more successful. |
| 1:44.5 | So special thanks to this episode sponsor Blinkist, which is an app that takes the key insights |
... |
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