254 Beyond Product by Jill Soley

The Marketing Book Podcast

Douglas Burdett

Sales, B2bmarketing, Contentmarketing, Marketing, B2bsales, Socialmedia, Business, Entrepreneurship, Digitalmarketing

4.9 • 868 Ratings

🗓️ 22 November 2019

⏱️ 66 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Beyond Product by Jill Soley and Todd Wilms

Click here for show notes!

https://www.salesartillery.com/marketing-book-podcast/beyond-product-jill-soley

Most startups fail, even the ones with great products.

  It's the Golden Age of the entrepreneur. Hundreds of thousands of new businesses are started in the US alone every year. A plethora of tools and platforms make it easy to bring new apps and services to life.

But a great product is not enough.

A great idea needs a smart strategy to reach the right market. In Beyond Product, marketers Todd Wilms and Jill Soley bring over 50 business leaders, entrepreneurs, and investors together to help founders take their organization through each stage of growth, overcome obstacles and learn from common mistakes.

You'll discover:

What marketing work needs to happen long before a product is built
When to bring on the first marketing hire
How to find great resources--even on a budget
What founders should focus on at each stage of their growth
How founders can control their exit, even if it is far in the future

"THE marketing book for non-marketers. Startups, small business owners, even product managers at larger companies, this book is for you."

Transcript

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0:00.0	This is Jill Soli, co-author of Beyond Product,
0:03.0	how exceptional founders embrace marketing to create and capture value for their business.
0:08.0	And you are listening to the Marketing Book Podcast.
0:11.0	Welcome to the Marketing Book Podcast. Podcast. Welcome to the Marketing Book Podcast, helping you keep up with the smartest thinking in the quickly
0:18.8	changing field of modern marketing.
0:21.4	And now here's your host, Douglas Burdett.
0:24.7	Hello, thanks for joining me on the marketing book podcast.
0:27.1	For each week I publish an interview with the author of a new marketing or sales book
0:31.1	and which was named by Forbes as one of 11 smart
0:34.0	podcasts that will keep you in the know and named by LinkedIn is one of 10
0:38.3	podcasts that will make you a better marketer. My goal for this podcast is to help us both keep up with the
0:44.4	latest ideas in the quickly changing field of modern marketing and sales. Don't worry
0:48.8	about taking notes. You can find links to everything linkable in this episode's
0:52.0	show notes at marketingbook podcast
0:54.7	dot com and since you're a listener to the marketing book podcast if I can recommend a
0:59.1	specific marketing or salesbook or some other helpful resource that I know of for whatever
1:04.2	situation you find yourself in feel free to connect with me on LinkedIn where we can
1:08.5	chat and I'll try to point you in the right direction and save you time. This show is a labor of love that I do in my spare time.
1:16.2	My day job is running a marketing agency where we work with manufacturers to help them grow.
1:21.3	If that sounds like your company and you're serious about growth,
1:23.6	check out our guide to lead generation for manufacturers on our website
1:26.8	sales artillery.com or Google lead generation for manufacturers and you'll find
	...

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