#255: Creating an unbeatable B2B brand with Drew Neisser, Renegade
The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
The Agile Brand
4.9 • 113 Ratings
🗓️ 24 June 2022
⏱️ 27 minutes
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Summary
Today we’re going to talk about creating an unbeatable B2B brand that is able to adapt and grow in an increasingly competitive marketplace. To help me discuss this topic, I’d like to welcome Drew Neisser, founder of Renegade and CMO Huddles and author of The CMO’s Periodic Table, and Renegade Marketing: 12 Steps to Build Unbeatable B2B Brands.
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Transcript
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| 0:00.0 | Welcome to season 4 of the Agile Brand with Greg Kielstrom, where we discuss business |
| 0:05.7 | agility through customer experience, employee experience, and digital transformation. |
| 0:10.7 | I'm your host, Greg Kielstrom. |
| 0:12.7 | The Agile World Podcast is brought to you by TechSystems, an industry leader in full-stack |
| 0:17.1 | technology services, talent services, and real-world application. |
| 0:21.3 | For more information, go to techsystems.com. |
| 0:24.1 | To read more about the topics discussed on this show, you can go to my website at GregKielstrom.com |
| 0:29.5 | and read my latest articles, or get a copy of my latest book, Meaningful Measurement |
| 0:33.9 | of the Customer Experience, now available on Amazon and other retailers. |
| 0:38.5 | My name is Greg Kielstrom, and I'm the host of the Agile Brand Podcast. |
| 0:41.5 | Today, we're going to talk about creating an unbeatable beat-a-beat brand that is able |
| 0:45.5 | to adapt and grow in an increasingly competitive marketplace. |
| 0:49.5 | Tell me, discuss this topic. |
| 0:50.5 | I'd like to welcome Drew Nizer, founder of Renegade and CMO Huttles, an author of the CMO's |
| 0:55.3 | Periodic Table, and Renegade Marketing, 12 steps to build unbeatable beat-a-beat brands. |
| 1:00.6 | Drew, welcome to the show. |
| 1:02.2 | Hey, well, thank you for having me. |
| 1:03.8 | I'm excited to chat with you. |
| 1:05.4 | Yeah, absolutely. |
| 1:06.4 | Looking forward to diving in here. |
| 1:08.1 | Why don't we start by you giving a little background on yourself as well as what you're |
| 1:12.2 | currently doing? |
... |
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