#245: Hyper-personalized customer communications with Eric Frankel, AdGreetz

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

The Agile Brand

Business, Marketing

4.9 • 113 Ratings

🗓️ 21 June 2022

⏱️ 28 minutes

🔗️ Recording | iTunes | RSS

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Summary

Today we’re going to talk about hyper-personalized communications and why it is so important to tailor the customer experience you provide. To help me discuss this topic, I’d like to welcome Eric Frankel, CEO and Co-Founder of AdGreetz.

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Transcript

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0:00.0	Welcome to season four of the Agile Brand with Greg Kielstrom, where we discuss business
0:05.6	agility through customer experience, employee experience, and digital transformation.
0:10.4	I'm your host, Greg Kielstrom.
0:12.6	The Agile World podcast is brought to you by TechSystems, an industry leader in full stack
0:17.0	technology services, talent services, and real world application.
0:21.2	For more information, go to techsystems.com.
0:24.1	To read more about the topics discussed on this show, you can go to my website at GregKielstrom.com
0:29.5	and read my latest articles, or get a copy of my latest book, Meaningful Measurement of
0:34.0	the Customer Experience, now available on Amazon and other retailers.
0:37.7	My name is Greg Kielstrom, and I'm the host of the Agile Brand podcast.
0:42.9	Today, we're going to talk about hyper-personalized communications, and why it is so important
0:47.1	to tailor the customer experience you provide.
0:49.5	Tell me, discuss this topic.
0:50.5	I'd like to welcome Eric Frankl, CEO, and co-founder of AdGreets.
0:54.4	Eric, welcome to the show.
0:55.8	Hey, Greg.
0:56.8	Thanks for having me today.
0:57.8	It's a pleasure to be here.
0:59.4	Yeah, looking forward to talking about this topic with you.
1:02.6	So why don't you start by giving a little background on yourself as well as what led
1:06.0	you to start AdGreets?
1:08.0	So immediately following college, I was lucky enough to get hired by Warner Brothers,
	...

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