Most launch playbooks have a clean ending. The cart opens, the cart closes, and you move on.

Well, I'm going to make the case today that those last 48 hours you're likely leaving money

on the table. And those last 48 hours might be the most valuable ones of all. If you've ever felt

like the traditional launch playbook is running out of gas or those final push

emails are making you cringe or you're seeing people buy later than they used to and wondering

what to do about it, this episode is for you. Because I'm going to share two things that we did at

the end of our last launch that weren't in any playbook and they produced some of our best results ever.

Welcome to marketing your business. I'm Stu McLaren, co-founder of membership.io, and author

of Predictable Profits. Now, here's the truth. You are one great marketing idea away from

transforming your business. One strategy can be the difference between struggling and thriving,

between a business that drains you and one that fuels your life. Every episode, you're going to

get specific tactics you need to build your audience, attract more customers, and scale your

business all without the burnout. These are real strategies, real numbers, real behind the seats. Buckle your seatbelts, my friend.

Let's go.

All right, my friend, good to talk to you. I want to cycle back and I want to share a couple

key lessons from our most recent summit launch. As I've shared with you in some of the

earlier episodes, this was a total experiment.

We had never done a summit before. We have done launches before and we're really good at launches.

You know, typically, you know, we're doing multi-million dollar launches. So we got that whole

process dialed in, but we had never done a summit. Now, the way this summit kind of worked was

we had three days where

we were playing these incredible interviews. And by the way, I'm just so stoked about the

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