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Marketing Your Business - Marketing Strategies for Business Owners

251: AI Can Copy Your Content, Not Your Care

Marketing Your Business - Marketing Strategies for Business Owners

Stu McLaren

Business, Marketing

4.9679 Ratings

🗓️ 22 April 2026

⏱️ 14 minutes

🧾️ Download transcript

Summary

If you've been watching AI roll through every industry and wondering what's left, what your edge is, what can't be automated, this episode is for you. Because the answer isn't more tech. It's actually the opposite.

I was sitting in a movie theater at a VIP premiere of Super Mario Brothers with my son, brother-in-law, and nephew. The tickets, drinks, popcorn, candy, all free. 100 families in the room. No pitch, no transaction, just pure investment in relationships. While I was there, I asked my bank advisor Adrian if AI had impacted his work. He paused, looked at me, and said, "Not really. Because everything I do is based on relationships and AI can't replace relationships." That's when the light bulb went off.

In this episode, I walk through three simple, intentional relationship touch points you can start using this week to deepen your connection with your best customers. The more the world automates, the rarer human connection becomes, and the more valuable it gets.

In this episode, you'll learn:
* Why a 5% increase in retention can boost profits by 25 to 95% (Bain research)
* The experience touch point: why family-friendly beats "a nice night out" every time
* The care touch point: how a two-sentence message during the hurricanes deepened customer loyalty
* The intimate touch point: how we're running mini masterminds for our best customers this year
* The one word that ties all three ideas together (and why efficiency is the wrong goal)

 

RESOURCE: Grab the resources from this episode at https://podcast.stu.me 

CONNECT WITH STU:
* Website: https://stu.me 
* Book "Predictable Profits": https://a.co/d/4GIi1uz 
* Instagram: https://instagram.com/stumclaren 
* Podcast: https://podcast.stu.me 
* Membership.io: https://membership.io 

Subscribe and leave a review if this episode helped you.

Transcript

Click on a timestamp to play from that location

0:00.0

If you've been watching AI roll through every industry and wondering what's left, what's my edge, what can't be automated, this episode is for you.

0:08.6

Because the answer isn't more tech, it's actually the opposite.

0:12.0

And I'm going to walk you through three simple, intentional things you can start doing this week to deepen relationships with your best customers.

0:19.3

The kind of relationships that make you

0:21.5

unreplaceable, no matter how smart the bots get. Welcome to marketing your business. I'm Stu McLaren,

0:27.2

co-founder of membership.io, and author of Predictable Profits. Now here's the truth. You are one

0:33.3

great marketing idea away from transforming your business. One strategy can be the difference between

0:39.3

struggling and thriving, between a business that drains you and one that fuels your life. Every

0:44.9

episode, you're going to get specific tactics you need to build your audience, attract more customers,

0:50.2

and scale your business all without the burnout. These are real strategies, real numbers, real behind the scenes.

0:57.0

Buckle your seatbelts, my friend.

0:59.0

Let's go!

1:00.0

All right, so let me tell you what happened this past weekend that sparked all of this.

1:05.0

So there I was sitting in a theater watching the Super Mario Brothers premiere.

1:10.0

It was me, my son, my brother-in-law, and my nephew, the four of us.

1:15.9

Now, my bank, because of all the business and charity accounts that my wife and I have,

1:21.1

assigned us a personal advisor, and his name is Adrian.

1:25.6

And he handles all of our you know bank account information our

1:29.0

business information all that kind of stuff and it's just like a private service so if I want

1:34.5

anything instead of going to the bank I just go to Adrian and Adrian handles it all. It's actually

1:39.8

created a lot of convenience for us because in the past if we had to send like bank wires over

1:46.1

for our charity as an example we'd have to go into the bank and you have to show ID have to do all

...

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