I'll never forget the moment that I realized this is possible.

The lies that people are believing are, I'm too old, I'm too lazy, I'm too.

You gotta believe in what you do so much that you understand that it is doing every single person a disservice if they don't hear about it.

We used to have to pay to get in front of mass audiences.

What a gift it is now. That was Bonnie Christine, surface pattern designer, educator, and the founder

of a multi-million dollar business teaching creatives how to turn their art into income.

Today, we talk about her 12-week runway that fills her course

every year, her 10% ad budget rule that removes the fear and what happened when she bet

$42,000 on a trade show booth. And wait until you hear what happens in her workshops when she

asks about the lies people believe. We get into it in this episode.

Bonnie, welcome to the podcast. I'm so glad to be here, Stu. Yeah. Okay, so we have a lot of

history. I know your business quite well, but what's pretty crazy is how long you have been

serving this market of service pattern designers. And a large part of it is because you have just gotten really savvy about how to attract the audience that you want to serve.

And I want to kind of break that down.

So for starters, you have a course and a membership.

Those are your two primary offers.

Now we'll get into a little bit later some of the other things that you're exploring,

which I think are really exciting because when the market's going one way, you are going

into complete opposite. So I want to break that down.

But let's take your bread and butter.

Okay.

What has been the process for you to continuously grow the audience and generate more sales?

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