252. Connection Based Permission Marketing - Jordan's IFCA Impact Accelerator Live Event Replay
The Fitness Business Podcast with Erin Dimond and Jordan Dugger
Erin Dimond and Jordan Dugger
4.9 • 670 Ratings
🗓️ 5 August 2021
⏱️ 49 minutes
🧾️ Download transcript
Summary
If you've found yourself slacking or falling short when it comes to marketing your coaching business, you might need a new way to view marketing. This episode is from Jordan's presentation at the Impact Accelerator Live Event and it's about making an actual connection with your potential clients who are excited to hear from you. We'll teach you the four steps (Anticipation, Personal, Relevancy, and Connection) and this will make messaging much easier when the time comes.
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Transcript
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| 0:00.0 | What's up guys? Welcome back to the FitBIS podcast. Jordan here with a brief intro. So in today's |
| 0:04.4 | episode, I'm sharing with you a presentation that I gave at the Impact Accelerator event. So it's our live event for online fitness coaches. We do every year, actually do twice a year. And we bring in a lot of really powerful guest speakers to just present, teach, and help you understand where your next steps |
| 0:22.1 | in your business should be, albeit that, you know, just getting started, potentially scaling, |
| 0:25.7 | hiring teams all the way in between sales processes, you know, marketing, nurturing. But really what |
| 0:31.1 | the big goal and outcome of the event is, is to connect everybody in the room with other successful |
| 0:36.6 | coaches to build a network, |
| 0:38.3 | a tribe, a community, right? And what I presented on here specifically is how to market |
| 0:44.1 | in today's economy, specifically for online fitness coaches, right? Because we're reaching a phase |
| 0:48.9 | where the market is becoming fairly saturated. But it's only saturated if you're marketing in a way that's |
| 0:55.2 | creating you to be a commodity. A commodity meaning you're doing the same thing as everybody |
| 0:59.3 | else. So once you become a commodity, then what happens is the only way to win, or I guess |
| 1:04.8 | win or to get clients is to race to the bottom is to be cheaper, right? You know, just like gasoline. |
| 1:09.4 | There's no difference between Shell or BP. So when you're looking at either side of the street, you're just looking at the price. |
| 1:15.0 | But if you can find a way to market in a way that makes you stand out, makes you unique, different, |
| 1:20.9 | ultra-specific, and polarizing and magnetizing, then you can separate from this sort of commodity |
| 1:26.6 | feel and instead be able |
| 1:27.7 | to charge high premium prices and you'll put yourself into a market in the class of your |
| 1:31.9 | own. So there's a huge opportunity when market saturation happens to separate yourself |
| 1:36.0 | from the pack if you know what you're doing. So that's why learning marketing is so important, |
| 1:39.5 | especially in today's world. If you're going to be successful in this, you have to. |
| 1:43.0 | So I really dive into that in this presentation. It's about 35, 40 minutes. And keep in mind, I'm presenting a PowerPoint |
| 1:47.9 | during this. So there might be some visuals that you're missing out on to try to use your |
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