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Marketing Your Business - Marketing Strategies for Business Owners

250: He's Got 3 Years to Make $50M or He Loses $100M (His Exact Plan) - Brandon Turner

Marketing Your Business - Marketing Strategies for Business Owners

Stu McLaren

Business, Marketing

4.9679 Ratings

🗓️ 20 April 2026

⏱️ 35 minutes

🧾️ Download transcript

Summary

Brandon Turner built a $1 billion real estate portfolio with 14,000 units. Now he's $700 million in debt with 3 years to build and sell a company for $50 million - or lose $100 million in investor capital. This is his comeback plan.

 

Brandon Turner hosted the BiggerPockets podcast for a decade, owns over $1 billion in real estate, and runs multiple companies from Hawaii.

 

In this conversation, Brandon reveals:

• Why having a large personal brand is like being a "really hot girl"

• The "cross point of two niches" strategy that built his audience

• What happened when his Texas properties dropped 30% in value

• His "this sucks, I'm sorry" leadership framework for crisis management

• Why being down to your last dollar makes you play your best game

• The $50 million company he needs to build in 3 years

 

📚 FREE RESOURCE: Get Brandon's Crisis Leadership Framework + Personal Brand Strategy Guide → https://podcast.stu.me 

 

CONNECT WITH BRANDON:

• Website: https://beardybrandon.com 

• Instagram: https://instagram.com/beardybrandon 

• BiggerPockets: https://biggerpockets.com 

• Book "The Book on Rental Property Investing": https://a.co/d/6EWQ9Fm 

 

CONNECT WITH STU:

• Website: https://stu.me

• Book "Predictable Profits": https://a.co/d/4GIi1uz 

• Instagram: https://instagram.com/stumclaren 

• Podcast: https://podcast.stu.me 

• Membership.io: https://membership.io 

 

Subscribe for new episodes every week.

Transcript

Click on a timestamp to play from that location

0:00.0

I am a risky person. I do these big things. $700 million in debt right now, something like that. The only way to save the real estate deals are if I can build and sell one of my other companies for $50 million or more. When you have a large personal brand, it's like you're a really, really hot girl. When you argue for your limitations, you win every time. When you're playing monopoly, you're down to your final hundred dollars, that's when you play your best game of monopoly. That was Brandon Turner,

0:25.4

billion dollar real estate portfolio, former host of the Bigger Pockets podcast, and today,

0:32.4

he's got three years to build and sell a company for $50 million or he's going to lose

0:37.2

$100 million of investor capital. There's a lot on the line. We unpack it all and we dig into it in this episode. Let's go. Brandon, long flight, but you're here, man. I made it, man. It was, yeah, I left last night at 10 p.m. got in at 6 p.m. today. So that was almost with time zones. It was a lot. It was great, though.

0:55.5

You, because you reside in Hawaii. I do live in Maui, yeah. How long have you been there? Oh, man, I moved there when my daughter was one. She's nine now, so eight years. Yeah, it was a, it was a trip. We went there just on vacation and never left.

1:08.0

We're like, why would we leave?

1:10.1

And so, you know, we just, we moved there.

1:11.4

I want to ask you about that because you have a lot of business. and never left. We're like, why would we leave? And so, you know, we just, we moved there.

1:11.4

I want to ask you about that because you have a lot of business here in the mainland.

1:17.5

The mainland of the U.S.

1:20.1

How do you find managing that?

1:22.3

Yeah, it is both a blessing and a curse.

1:24.2

The time zone thing is obviously annoying.

1:25.6

My, like, so I have obviously a lot of internet businesses and I have real estate stuff my real estate company is based in Atlanta and so that's a six hour time difference between most of the year I'm in charge so I set my own rules right so I do not work before 8 a.m. well that's you know at half the year anyway that's two three p. or you know in the yeah it's two two p. They're almost winding up their day. Yeah they're winding their day down which is

1:46.2

really hard for them but here's a fascinating thing and Tim Ferriss makes this point in the four hour work week is when people can't reach you they solve their own problems. So it's actually very rare that I wake up in the morning and have a problem that like people been waiting for me all day. They just figure it out. They do it without me. And then by the time I get

2:01.9

started, you know, I get up and I'm doing some stuff. They're off

2:05.0

work. And so now I get the entire day without interruption. So it's great in a lot of ways. And then

2:10.0

sometimes I have to fly across the country and red eyes to come hang out at masterminds.

2:14.2

Let's talk about your businesses because you're playing at crazy levels on the

2:20.6

real estate side. We had conversations before we started rolling that, you know, there are moments

2:25.1

when you question, why am I even doing like this business and that business, you know,

2:29.9

and even moments where you're, you're questioning like, you know, different deals that you've done

...

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