250. Warm Up Your Program Launch with A PAID Private Podcast (This One Converted 30% of Listeners To Generate $108K)

Cubicle to CEO

Ellen Yin

Business, Marketing, Entrepreneurship

5.0 • 580 Ratings

🗓️ 10 June 2024

⏱️ 44 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Want to weed out the freebie seekers in your next launch? Try this pre-launch strategy on for size. Kelsey McCormick, founder of Coming Up Roses, knows that launch strategies are ever evolving, so she’s tested MULTIPLE top-of-funnel approaches ranging from challenges to workshops to quizzes. But she recently discovered that the best way to get intentional buyers for her $1500 program was to identify the people in her community who were serious about the transformation she offered AND had buying power! She did this by creating a limited series private podcast priced at $99 to access. This strategy converted 30% of listeners into program students, generating $108,000 in sales between two live launches! In today’s case study, we dig into the data from Kelsey’s January and May launches to uncover the private podcast content, structure, and timelines that move listeners to take action. View the transcript for this episode at: https://otter.ai/u/5n3bIqnb8yGt_nwkAiRkIYZDW4w?utm_source=copy_url Thank you to our sponsor! FOR A LIMITED TIME: Get 60% off your Babbel subscription at https://babbel.com/ellen Connect with Kelsey: Get an episode of 'The Warm Up' for free: https://unique-frost-816.myflodesk.com/h96k3n8n50 https://cominguproses.co Instagram: https://instagram.com/cominguproses.co Try Kajabi free for 30 days: https://ellenyin.com/kajabi Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you. Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Subscribe for new episodes every Monday. Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

Click on a timestamp to play from that location

0:00.0	You're listening to Cupicle to CEO, episode 250. Want to weed out the freebie seekers in your next launch?
0:06.4	Try this pre-launch strategy on Versaise. Kelsey McCormick, founder of Coming Up Roses,
0:12.0	knows that launch strategies are ever evolving. So she's tested multiple top of funnel approaches,
0:17.3	ranging from challenges to workshops to quizzes. But she recently discovered that the best way to get
0:23.1	intentional buyers for her $1,500 program was to identify the people in her community who were
0:29.1	serious about the transformation she offered and had buying power. She did this by creating a
0:35.3	limited series private podcast priced at $99 to access.
0:40.0	This strategy converted 30% of listeners into program students, generating over $108,000
0:46.2	in sales between two live launches.
0:49.0	In today's case study, we dig into the data from Kelsey's January and May launches
0:53.8	to uncover the private podcast,
0:56.2	content, structure, and timelines that move listeners to take action.
1:04.0	Welcome to Cubicle to CEO, the podcast where we ask successful founders and CEOs, the business
1:10.0	questions you can't Google.
1:12.2	I'm your host, Ellen Yin. Every Monday, go behind the business in a case study style interview
1:17.3	with a leading entrepreneur who shares one specific growth strategy they've tested in their own
1:22.5	business, exactly how they implemented it, and what the results and revenue were.
1:28.3	You'll also hear financially transparent insights from my own journey,
1:32.0	bootstrapping our media company from a $300 freelance project into millions in revenue.
1:51.2	Hello, everyone. Welcome back to our show. Today we have Kelsey McCormick here with us to talk about one of my favorite marketing strategies, and that's private podcasts. So this case study is really juicy.
1:57.4	We're actually going to combine two different launches, one that happened in mid-December
2:02.5	through January, and then one that was much more recent, actually, April, May. So you're really
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Ellen Yin, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Ellen Yin and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.