251. How to Host Roundtable Events That Add $884K To Your Revenue

Cubicle to CEO

Ellen Yin

Business, Marketing, Entrepreneurship

5.0 • 580 Ratings

🗓️ 17 June 2024

⏱️ 57 minutes

🔗️ Recording | iTunes | RSS

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Summary

If you’re a longtime listener, you know getting in front of borrowed traffic is our favorite audience growth strategy, and today’s case study on hosting roundtables affirms why. Women’s leadership expert and founder of Safi Media, Eleanor Beaton, has successfully hosted 14 roundtables since Q4 2021, inviting aligned speakers to join her for hot button conversations and growing her email list by 2655 highly vetted subscribers in the process. The roundtables may be free to attend, but they have collectively driven $884,000 in post-event sales from attendees. We ask Eleanor all the questions you want to know to replicate this strategy in your own business, from the logistics of promoting, inviting speakers, and facilitating roundtable conversations, to which roundtable topics drew the biggest crowds and how to best approach the post-event sales process without scaring your new leads away. View the transcript for this episode at: https://otter.ai/u/AUzgzZdRZJWN7Jrwsu956FWs-Bw?utm_source=copy_url Thank you to our sponsors! Learn how to sell (and scale!) your course or program on autopilot, every single day with Nicki's free video training: https://circuitsalessystem.com/ceo Transform your business and take your sales to the stratosphere with Coming Up Roses' course and marketing community, "Launch Your Own Way": https://cominguproses.co/lyow Listen to Kelsey's case study: https://link.chtbl.com/NXHQOVSv Try the #1 all-in-one E-commerce platform: Shopify! Sign up for a one dollar per month trial period at https://shopify.com/ellen Connect with Eleanor: www.safimedia.co/roundtable Instagram: @eleanorbeaton Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you. Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Subscribe for new episodes every Monday. Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	You're listening to Kivocalda CEO, Episode 251. If you're a long-time listener, you know getting in front of borrowed traffic is our favorite audience growth strategy and today's case study on hosting roundtables affirms why.
0:12.8	Women's leadership expert and founder of Safi Media, Eleanor Beaton, has successfully hosted 14 roundtables since quarter four of 2021, inviting aligned speakers to
0:23.4	join her for hot button conversations and growing her email list by 2,600 plus highly vetted
0:30.0	subscribers in the process. The roundtables may be free to attend, but they have collectively
0:35.2	driven $884,000 in post-event sales from attendees.
0:40.5	We ask Eleanor all the questions you want to know to replicate the strategy in your own
0:44.7	business, from the logistics of promoting, inviting speakers, and facilitating roundtable
0:49.7	conversations effectively to which roundtable topics drew the biggest crowds and how to best
0:55.2	approach the post-event sales process without scaring your new leads away.
1:03.0	Welcome to Cubicle to CEO, the podcast where we ask successful founders and CEOs,
1:08.7	the business questions you can't Google. I'm your host, Ellen
1:12.3	Yin. Every Monday, go behind the business in a case study style interview with a leading entrepreneur
1:17.6	who shares one specific growth strategy they've tested in their own business, exactly how they
1:23.4	implemented it, and what the results and revenue were. You'll also hear financially
1:28.7	transparent insights from my own journey bootstrapping our media company from a $300
1:33.6	freelance project into millions in revenue. What would increasing your current yearly revenue by 40 times look like for you?
1:50.2	That's exactly what happened in Nikki's business after applying her own circuit sales system.
1:55.6	By the way, Nikki didn't build her company by selling a course on how to sell courses.
2:00.1	She had a course teaching people
2:01.5	to become professional copywriters, and then she developed the circuit sales system to sell it.
2:07.2	Now she's teaching you how to replicate the same system no matter the topic of your course
2:12.1	or program. Circuit sales system combines the excitement of live launching with the predictability of
	...

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