Welcome to the Building a Story Brand podcast. This first episode of 2017 is brought to you by 5 minute

marketing makeover.com. Listen, we're through the holidays, we're starting a new year. I don't know if any of you had this experience were you at any party or any

function where people kind of sat down and you got cornered and you had to look at

somebody's family photos I mean like they put it up on a slideshow and this is

my uncle and this is my aunt and this is our new

niece and this is sort of and of course this is very passionate to them right like

they want you to love these photos the way they love these photos but

bottom line is just not your family and you're kind of having to sit there and go

through the motions and act excited and truly you're supposed to be

excited but you're really not because it's not related to you here's why I bring

that up that's the way most customers feel when they go to your website. It's all about you. It's about the stuff you love about your company.

It's the photos of your staff. It's the stuff that you love about your product.

But it's just not translating. They aren't getting passionate. There are reasons for that.

There are rules that you cannot break when you create a website. And we know those rules.

If you want a website that everybody gets excited about, and here's what I mean, a website

for your company that when your customers go to it, they feel like they're reading into

their story, they feel like they want to dive in. They feel like you finally

understand them. If you want to know what the rules are to create a website

like that, I've got a resource for you. It's five minute marketing makeover.com.

That's where I want you to go.

5 minute marketing makeover.com.

I've got three five minute videos that will help you create a message

...