Probably once a week I see a business book and I know I've got to read that book a book about how the human brain works and why customers buy this or why customers are attracted to brands

The problem is that book would take me about eight hours to get through.

Well, I've actually read a lot of those books and I created a webinar.

It's a webinar about 45 minutes long and it's called Why Customers Buy.

And it's a ton called Why Customers Buy.

And it's a ton of the information that you would find in books like that,

condensed, hassle-free, easy for you to watch.

You'll walk away knowing how to position your product in such a way that people will pay attention.

Here's what you're going to get if you watch this webinar. You're going to know exactly

how to clarify your marketing. You're going to instantly connect with customers, you are going to become confident in your

communication, you're going to capture people's attention, you are going to grow your business,

and you're going to stand out from the competition.

If you don't want the hassle of reading all those

books and you want information that you can use to make a tangible difference in

your company, go to why customersbuy. com and register for this webinar.

Why customers buy dot com. Welcome to the Building a Story Brand podcast where we believe if you confuse

you'll lose noise is the enemy and creating a clear message is the best way to grow your business.

I'm your host Donald Miller and I'm joined by my co-host J. J. J. J. J.

J. J. I have a proposal for you.

Okay.

Later today I think we should talk about this podcast and where it's going and what we want it to look like.

I'm proposing that you and I go to Chipotle, a couple burritos just sit and talk and you just pay and we're going to have a great time and we're going to figure it out.

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