Hi everyone and welcome to this week's episode of our squiggly careers podcast. I'm Helen and as ever, I'm here with Sarah.

Hi everybody. And if you've not listened before, we're all about helping people have squiggly careers. We started our business about five years ago now.

I think this is episode about 21 of, but will hopefully be hundreds and hundreds

of episodes to help people have squiggly careers. So thank you if you've been listening

along the way. What's some of the things that we've covered so far, Sarah? How to find a job?

How to build a network? How to find a mentor? How to work flexibly? Side projects.

This is not rehearsed. We are just like, we're just remembering.

I feel like we're playing some sort of like bingo, though.

I felt like that was an actual test.

That was not a test.

This is a test.

I'm not ready.

Test down.

Test down.

And so there are lots of episodes that you can listen to all with the purpose of helping you navigate your squiggly career. So today then, what are we talking about today, Sarah, this is a test.

That I do know the answer to. So today we're going to talk about personal branding. And if some of you then are really tempted to think, I don't want to hear about that, I kind of get it because I think personal branding sounds a bit cheesy, something that people think that maybe they have to do but don't really want to in reality.

But it is a term that you see kind of banded around a little bit.

And actually it is something that some of our listeners have asked us to talk about.

So we thought, let's take it head on and think a bit about personal branding and what that really is.

And essentially, I think it's worth remembering that personal branding is just what you stand for, what makes you stand out.

And I think probably importantly, what you want people to say about you when you're not there.

So it's reputation, I think.

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