249: Facebook Ads Essentials with Henry Lopez & Adam Kirk
The How of Business - How to start, run, grow and exit a small business.
Henry Lopez, Levante Business Group
4.7 • 522 Ratings
🗓️ 13 May 2019
⏱️ 26 minutes
🧾️ Download transcript
Summary
Facebook advertisement essentials for small business owners, with Henry Lopez and Adam Kirk. Before spending lots of money advertising on Facebook, Henry and Adam share five things to consider to get the best results. The five things to consider are: 1) Who is your target customer or avatar? 2) Understand Cold, Warm and Hot traffic or audiences, 3) Use Lead Magnets, 4) Start small, test and measure, 5) Learn and get help from an expert. Henry's co-host for this episode is Adam Kirk, the founder of Oostas. Oostas focuses on helping small business owners with website development, social media management, and SEO.
Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)
Transcript
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| 0:00.0 | Welcome to the How of Business with Henry Lopez and David Begin, the podcast that |
| 0:09.6 | helps you start, run, and grow your small business. |
| 0:13.1 | And now here are your hosts. |
| 0:16.8 | Welcome to this episode of the How of Business. |
| 0:18.5 | This is Henry Lopez, and I have a repeat guest, a special guest and co-host, really, Adam, |
| 0:23.6 | Kirk. Adam, welcome back to the show. Thanks, Henry. It's great to be here. Yeah, great to have you. This is a topic that you have a lot of knowledge of. You've helped me with a lot, so I wanted to have you on. This is a short topic episode. we're going to touch on what I'm calling Facebook ads essentials. |
| 0:39.3 | And so I |
| 0:39.6 | have my friend and business service partner, Adam Kirk, as my co-host today. And I just want to |
| 0:44.7 | touch on briefly some of the key things that I think you have to consider and take into account |
| 0:49.6 | before you start spending money or, I say donating money to Facebook. |
| 1:00.1 | Both Adam and I are big believers on the Facebook platform as a great platform on which to advertise, |
| 1:06.0 | but you can easily throw away a lot of money and get very little results. |
| 1:08.8 | So I'm calling this a Facebook ads essentials. |
| 1:20.5 | If you want to receive more information about the Howa Business and including links to the show notes page for this episode, you can text the word biz, B-I-Z to 31996. |
| 1:24.0 | So again, it's my pleasure to welcome Adam Kirk back to the show. |
| 1:29.0 | Adam is the founder of Ustas, and Ustas is one of our business service partners. |
| 1:35.8 | Usts provides custom websites, SEO, and social media management. So obviously, a lot of expertise around Facebook and other social media platforms. And they focus on small businesses. |
| 1:41.4 | I've used Ustas myself for several of my websites. He's done |
| 1:45.7 | work for on them over the past year or so. And they're not just partners, but also obviously |
| 1:50.9 | a satisfied client. We've had great success with them. Ustas is who I also refer my clients to |
| 1:58.0 | whenever they need anything in a way of online marketing. |
| 2:01.7 | Adam, as I mentioned, has been on the show previously, and listeners of the show probably |
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