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I have a really interesting listener question for you today.

I'm actually excited to work on this episode because it's a question that's come up a couple

of times.

It's something I didn't expect.

When we started the failure Friday segment, I guess it was two years ago, I quickly

became one of our most popular segments just because we were looking at vulnerabilities

and mistakes and things that went wrong, as opposed to all the things that go well in

lots of cytosol case studies, success stories and so on.

But this also kind of produced not really a backlash, but just like something underneath

the surface that a couple of people have asked about.

If you're sharing stories that don't work out, can that also be discouraging?

It's actually meant to be encouraging, which I'll discuss here in my response, but might

it sometimes feel discouraging to have stories of failure?

So as we begin, I want to propose a couple of questions that I think are very helpful

...