Alright friends, thanks for tuning in today. It's Chris Gilebo, your host of Side

Usual School. So excited to bring you today's episode and every episode. Every single day

I so enjoy working on the show for you. So let's see what we got today. Today we're

going to go to Boise Idaho. We've got a question from Riley. Riley is a digital marketer.

She's got over five years of experience helping other businesses succeed online. Digital

marketing these days is a huge industry. Lots of people spending money on Facebook ads,

billions of dollars on Facebook ads being spent. It's not just Facebook ads, but that's

a big part of digital marketing, at least for a lot of people that are working in the industry.

So now Riley is planning to flip the script and launch her own information product on

content strategy. So basically what we've got here, like Riley has the skills and the experience.

But now she needs to adapt them in a different way. She needs to kind of translate her skills

and package them in the form of a course. So often what you're doing in a Side Usual is

you're taking an existing skill and figuring out, okay, how do I now take the skill that

I have and market it in a way that's going to be valuable to others. So it's not just me

doing the work. It's me teaching. So there are a few things that need to happen here.

And Riley wants to make sure the new venture starts off on the right foot. So it sounds

like a good setup for an episode. Let's see what we can do here. What should Riley

consider for a successful launch, specifically best platforms, best practices for selling

information products? Her question and my answer coming right up.

Hey, Chris, it's Riley from Boise, Idaho. As a digital marketer with over five years

of experience, I've helped other businesses sell their products online. Now I'm planning

to launch my own information product on content strategy. Before I dive in, I wanted to

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