#242 - Products with identities get remembered

Selling on Amazon with Andy Isom

Andy Isom | Amazon FBA Seller & Agency Founder

Amazon, Business, Amazonfba, Selling, Marketing, Entrepreneurship, Personalbusiness, Productbusiness, Ecommerce, Onlinebusiness

4.9 • 816 Ratings

🗓️ 24 April 2023

⏱️ 23 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode, I talk about why products with identities get remembered and how you can apply this principle to your brand to help increase sales, create brand awareness, and build customer loyalty. I also share examples of brands and products that use this principle very well.

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Transcript

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0:00.0	I'm a big Toy Story fan and I was growing up. It was one of my favorite movies. It came out like the perfect time. I believe it came out in 1998. I was eight years old.
0:09.0	Like again, I was the ideal customer for the movie Toy Story. I'm an eight year old kid. My name is Andy for heaven's sakes. Like the boy's name in the movie Toy Story is Andy. I thought that was like
0:21.4	the coolest thing ever. But here's what's interesting to me now, looking at Toy Story.
0:30.9	What's up guys? You're listening to another episode of Selling on Amazon with Andy Isam.
0:38.4	In this episode, we're going to talk about why products with identities get remembered
0:44.4	and how you can apply this principle to your own brand and products to help increase sales,
0:51.4	build more brand awareness, and build more customer loyalty. I want to give a shout
0:56.4	out first to all the students in my Jaguar program. We are so stoked and excited to be up and rolling
1:04.0	with this program. Again, this program is built off years now of doing coaching with students and all sorts of other things to help people
1:12.9	through Amazon businesses. And we really wanted to put something that was even better together
1:17.7	to help you through the whole process, do a lot of the difficult parts of this business for you.
1:23.0	But at the end of the day, you're the CEO. You're the visionary. We're just almost like your guide to help you get to success.
1:31.2	But we want you to feel that ownership, feel that excitement, that this is all you.
1:36.5	You have built this.
1:37.9	You have done this.
1:39.3	Get that fulfillment and that joy that comes from accomplishing something like that.
1:43.3	But again, we want to
1:44.6	have, be there to really hold your hand through the whole process. We have a full team that you can
1:49.6	lean on, turn to, book calls with, help you do things, different parts of your business. Again,
1:55.1	we're going to help you and set up and do things for you in your business. It's an amazing program.
2:00.4	We're stoked about it. So again,
2:01.9	shout out to all of you who are our first students who have jumped in there and we are up and rolling.
	...

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